Control and monitoring on smart grid Research Paper

Control and monitoring on smart grid - Research Paper Example Rp, parallel resistance, is a large value which has significant effect in capacitors which have small values. Rs, equivalent series resistance, albeit a small value, is vital in capacitors which have large values as their impedance is small when compared to Rs, and they dissipate high power. Ls, series inductance, is a representation of the total capacitance and inductance higher frequencies roll-off. At low frequencies, frequency and capacitance vary due to dielectric property changes. The same parasitic elements have an impact on the capacitor’s impedance when tested at different frequencies (National Instruments, 1). Capacitance is a capacitor’s ability of storing charge in an electric field. It is a measure of stored electric potential energy. A parallel plate capacitor common is a common device for energy storage device where capacitance and the conductor’s surface area are directly proportional. On the contrary, capacitance and the plate’s separation distance are inversely proportional. Using +q and −q as the charges on both conductor plates, and V as the voltage between the conductor plates, capacitance will be given by; The farad is the SI unit. One farad is one coulomb per volt. The energy, in joules, in a capacitor equals the amount of work done in charging it. Considering a capacitor with C capacitance, holding plate charges +q and −q. To Move a small charge element dq between the plates against V = q/C, the potential difference, will require dW , the work; A capacitor’s energy storage is calculated by integration of this equation. The initial uncharged capacitance is zero (q = 0). Moving a charge from a plate to the other until and attain a charge of +Q and −Q has to require the work W; Inductors are electronic components with the capability of storing energy as a current. Inductors consist of conductive coils wrapped around a magnetic material or without a core. The cores electrical properties show

Affinity Orientation Discrimination Cases Study Essay Example for Free

Affinity Orientation Discrimination Cases Study Essay Imagine that you are a department manager and you find out that a man you work with has become a woman, or you find out a woman you work with enjoys the private company of woman, would these concepts cause you to discriminate against your employees in the workplace? Analysis of case studies, understanding applicable laws, and recommending clearly defined policies for the workplace will assist with understanding and preventing affinity orientation discrimination. It is important in todays workplace to have an intricate understanding of the difference between affinity orientation and the word sex as it pertains to Title VII of the Civil Rights Act of 1964 (Title VII). The term sex referred to in Title VII represents the gender of an individual employee. Affinity orientation refers to the intimate relationship that an individual may have with another individual of the same gender, or an individuals desire to become the opposite gender, either temporarily or permanently. There are various types of affinity orientation, none of which are protected by Title VII (Bennett-Alexander, 2001 p.243). One example affinity orientation would be a woman who is a lesbian or a man who is gay. It is becoming increasingly popular for men and women to have a surgical procedure performed to become the opposite gender; this too is a form of affinity orientation. Affinity orientation has become a subject of adversity in the workforce as a result of there being little protection against discrimination for employees participating in the various types of affinity orientation. Case study analysis is a method that management can utilize to better understand affinity orientation in the workplace and preventing discrimination. Case Study #1 Michael is employed at ABC Hospital as an operating nurse. Michael had taken a leave of absence from work to have a gender change operation. Upon Michaels return to work at ABC Hospital Michael wanted to be addressed by  the name Michelle. Since Michelle completed the gender change surgical procedures she felt that she had the right to utilize the womens locker room and shower like all the other women employed at ABC Hospital. The male employees did not want Michelle to use the mens locker room because of her gender change. The women refused to share the womens locker room with Michelle, because the women knew of Michelles original gender. At ABC Hospital it is standard procedure for operating room nurses to wear unisex surgical scrubs. Therefore, I do not see the reason why she want use the men locker and shower room. Michelle is not wearing a uniform dress with a cap as a nurse while at work. I feel that she is still considered as a man. Michelle is hoping to file discrimination against her co-workers since having the sex change because no one is accepting her as a female. If she were hired as a male she should not feel discriminatory. I think that she should be accommodated with a locker room and shower that is for either a man or a woman. Case Study #2 Tracy is a lesbian who alleges that she has been denied an internal company promotion due to the fact that her department manager does not want to support her lesbian lifestyle. Mr. Green, Tracys department manager, is accused of discriminating against Tracy by not writing her a letter of recommendation for a promotion. Tracy feels that the excellent yearly performance reviews that Mr. Green wrote for her entitles her to obtain a letter of recommendation from Mr. Green. There are legitimate reasons for Tracys discrimination claim to be denied. Title VII offers protection against discrimination at the workplace; however, Title VII does not protect against affinity orientation in the workplace. There are no federal laws that prevent a person from being fired or refused a job on the basis of affinity orientation. There are however, the First, Fifth, and Fourteenth Amendments to the Constitution of the United States of America, that offer freedom of speech, the right to privacy, and equal  protection under law (Bennett-Alexander, 2001, p.243). Tracy does not have a discrimination claim against her department manager Mr. Green as a result of affinity orientation. Tracys supervisor Mr. Green gave her excellent annual performance evaluations that are more than sufficient enough to apply and expect to be eligible any company promotions. Mr. Green is not obligated to give employees letters of recommendation for promotions, transfers, or applications for employment inside or outside of the company where he is employed as a department manager. The company followed all employee performance review procedures correctly. It is standard practice for companies to place the best-suited candidate in vacant positions. The use of employment evaluations ensures that all candidates are given equal opportunity for job advancements. Should Mr. Green have given Tracy poor performance evaluations on a consistent basis, Tracy may have been able to prove a discrimination claim. It is important to have set policies in place to keep employees informed of what criteria must be met for company advancement or promotions. Employment manuals are a suitable method of ensuring that employees are notified of company policies. In an effort to eliminate future claims of discrimination in the workplace relating to company advancement, Mr. Green should have established set policies regarding letters of recommendation. It is recommended that Mr. Green have the employee manual clearly state that department managers are not permitted to write referral letters for employees applying any positions within the company. The policy would be based on the fact that a letter of recommendation made by a department manager could indicate preference in the workplace and unfair advantage for certain employees. Another option Mr. Green could have implemented would be to permit employees to obtain letters of recommendation from sources outside of the company. Outside recommendations could strengthen an employees resume while not creating the opportunity for discrimination in the workplace. An implemented policy that addresses the importance of an employees ability to meet and  satisfy the requirements of the position would lessen the likeliness of a discrimination claim. Regardless of which position the company takes with respect to letters of recommendation, employees would be advised of company policies well in advance of applying for any positions within the company. Taking precautions in the workplace through the use of implemented policies can eliminate potential discrimination claims. Analyzing case studies, reviewing applicable laws, and recommending policies for the workplace are an excellent method of preventing affinity orientation discrimination. References Bennett-Alexander, D. D., Hartman, L. P. (2001). Employment Law for Business (III ed.) Boston, Massachusetts: Mc Graw-Hill Primis.

Imperialism and Its Effects :: History Essay

Imperialism is the policy by which one country takes control of the land of another region. The Age of Imperialism lasted from 1870 to 1914. The development of imperialism mirrors that of industrialization. This is because the two reflect growth and progress. The US was more focused on competing for resources and new markets during this era. Concerns for the US were the economic situations of the Pacific and Caribbean, along with the strategic importances of these areas. Imperialism was inevitable with the growth of industry. In need of materials, countries would take control of other lands. Ethno-centrism became a part of the European state of mind. They felt driven to impose European beliefs and ideas on the conquered territories. This was deemed the "White Man's Burden" by Rudyard Kipling, who was very much against this movement. India was very affected by Europe. Europeans created a scramble for Africa and formed spheres of influence in China. Today, imperialism is much subtler, often in the form of foreign aid to create favorable relations between the two countries. Many nations benefited from imperialistic practices in that they provided an opportunity to modernize. Much of the infrastructure, educational facilities, and hospitals in these countries were built by the imperialist nations controlling them. Along with the positive changes came negative. People were repressed and their cultures were left behind. Because of this, the nationalist movement was sparked.

Collage essay Essay

My name is †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. and I am looking forward to graduate this year. As a senior I have already decided what I want to do after graduating high school. I want to major in computer science in order to be a computer programmer. I choose George Mason University as my collage because it has the right kind of classes which will help me to become a successful computer programmer. Since my childhood days, I always had an interest on computers and I always wanted to learn more programs and features. Every time when new software and programs came out, I got really excited and used to save money to purchase the software. My cousin who is also a computer programmer inspires me to go in this field till this day. My dream job is to be a computer programmer which involves the act of designing, writing, testing, debugging and maintaining software programs of computers. Along with this, a person has to analyze tasks for programs, plan and organize programs, write instructions in programming language, conduct trial runs for programs and consult with superiors for the effective use of program software. Programmers spend most of their time in front of computers, typing information and thinking about new and innovative ways to design programs. A computer programmer can earn up to $110,000 annually or even more for senior programmers and independent consultants whereas the starting salary can be $40,000. Programming is very important and it impacts human lives because without the proper programming people cannot run complex medical equipment, advanced computer systems in airplanes, weather forecasting and many more advanced systems. Currently I am taking one computer class in school which is programming. In my junior year I took two computer classes: Webpage development and Information systems. Taking these classes will be helpful to me when I get into the university. I am also planning to take other related subjects in programming outside of school during summer. Also during my spare time, I usually go up online and research about my career. I have to work much harder than now while studying in the university. If I get good grades, hopefully, I will be able to find a good internship where I can prove myself. I will gain many valuable working skills while I am an intern which will help me in the job industry. I am also ready to work irregular and long hours if I get a job in this field. As I love travelling, travelling different places to help my clients would not be a problem to me. I love the challenges present in this field and I will also be able to make people’s life easier by developing new programs to help people in their work. The only concern regarding my career is that advanced computers are developing every day. Till the time I find a job, the knowledge that I have gained may not be useful in that time. So, I will also be taking various programming classes from time to time to update my knowledge regarding software and programming. . I hope that attending GMU and setting my career as a Computer Programmer will be a right decision for me.

“Fighting Ruben Wolfe” by Markus Zusak Essay

Life is like one big race that we are set out to win, with many hurdles in our way that try to stop us and test our determination, but with every failure and defeat our determination grows stronger as we ourselves grow as a person. You will learn that life is full of ups and downs, but no matter how hard life gets you down you got to get back on your feet, smile stubbornly and fight back and then maybe we will understand like the Wolfe family what it means to conquer your fears against all lifes odds to make something of yourself, to prove your worth, to make it known that you yourself are a winner. Despite self doubts, Cameron, like all the Wolfe family, is a winner. Cameron and Ruben have always been close they did everything together. They had been the two juveniles of the family with no purpose, until they found boxing. Cameron Wolfe wasnt exactly what you would call the type of guy girls would fling themselves at to be noticed, and he lacked the boxing skills, strength and courage his brother Ruben possessed, but Cameron had heart and determination. No matter how beaten he was he would push himself back onto his feet, he would push until he could push no more. He wanted to prove to himself and to the people that, he Cameron Wolfe could be a fighter and maybe even a winner no matter what lies at stake, he was determined to be somebody, with Ruben at his side motivating him.; when Cameron was fighting Ruben would be in the corner cheering him on and vice versa. It was the encouragement and love from Ruben that made Cameron a winner and also Cameron self belief, he believed he could be a winner and he believed he was a winner. Ruben Wolfe looked like a winner on the outside, he was even a winner in the boxing ring, but yet inside his head his mind was racing with the world. Racing to be the first, racing to be respected, racing because he’s hungry for more, racing to become a fighter and not just winner. Ruben was a winner, he had the skills, he had the moves, he was tough and his combination of invincibility and good looks had the women streaming after him. But with every victory, he loses a part of himself, a part of his heart. The more he fights the more his hunger grows and devours him. He is  hungry for a purpose in life, hungry for fame and fortune; he is hungry because hes looking for something to fill his hunger in life, to fill in that emptiness because he was afraid of being a loser in life and not achieving anything. I say, Dont lost your heart, Rube. He says Im not tryin to lose it, Cam. Im tryin to find it. (pg 103)The head of the pack Mr. Wolfe was a confident man who took pride in everything he did. He was the man of the house the one that helped keep it all together, but after his fatal accident that left him in unemployment bin, his hope, confidence and pride slowly started to disintegrate drowning in a sea of darkness and despair; as being the dominant male of the family he felt like a failure as he couldnt even support his family financially and pay the bills. But he refused to give up and go on the dole even though there was only a spec of hope left. He went door knocking looking for work, as embarrassing as it was to him it was nothing compared to going on the dole, he couldnt give up this fight, because a Wolfe always fights back and has to Smile stubborn, smile with instinct, then lick your wounds in the darkest of corners (pg 17). The toughest and fearless of all the Wolfes is Mrs Wolfe. Mrs Wolfe is the sticky tape that fixes everything, that holds everything together despite how hard things get. Even in spite of the sudden plunge into poverty; the fights about the bills, the motherly worries about her children, she will fight for her familys pride, fight to give the name Wolfe a meaning and fight against the poverty and sorrows that try to bring you down in life. What does it mean to be a Wolfe, what does it mean to be a fighter, what does it mean to fight and become a winner. In life there is always some misfortune that is going to try and bring you down, but you learn that those experiences are the things that make you stronger. The Wolfe Pack, as Cameron describes his family, were determined to fight back, to hold their pride and in time they were able to overcome the demons, the stricken poverty and they were able to find their hearts.

All Quiet on the Western Front2 essays

All Quiet on the Western Front2 essays All Quiet On the Western Front All Quiet on the Western Front, directed by Delbert Mann, is based on the novel written by Erich Maria Remarque. It tells the story of a German schoolboy, Paul Baumer, and a group of his classmates, who journey from fantasies of heroic glory to the real horror of actual soldiering. Their journey is a coming of age tale that centers on the consternation of war and emphasizes the moral, spiritual, emotional, and physical deterioration suffered by the young soldiers. Paul Baumer is a 19-year-old volunteer to the German army during World War I. He and his classmates charge fresh out of high school into military service, hounded by the nationalist ranting of a feverish schoolmaster, Kantorek. Though not all of them want to enlist, they do so in order to save face. Their first stop is boot camp, where life is still laughter and games. "Where are all the medals?" asks one. "Just wait a month and I'll have them," comes the boisterous response. This is their last vestige of boyhood. War slowly begins to strip away the ideals these boy-men once cherished. Their respect for authority is torn away by their disillusionment with their schoolteacher, Kantorek who pushed them to join. This is followed by their brief encounter with Corporal Himmelstoss at boot camp. The contemptible tactics that their superior officer Himmelstoss perpetrates in the name of discipline finally shatters their respect for authority. As the boys, fresh from boot camp, march toward the front for the first time, each one looks over his shoulder at the departing transport truck. They realize that they have now cast aside their lives as schoolboys and they feel the numbing reality of their uncertain futures. After their first two days of fighting, they return to their bunker, where they find neither safety nor comfort. A grizzled veteran, Kat, suggests these 'fresh-faced boys' should return to the c ...

5 Words That End in the Excrescent -st

5 Words That End in the Excrescent -st 5 Words That End in the Excrescent â€Å"-st† 5 Words That End in the Excrescent â€Å"-st† By Mark Nichol Somewhere along the way, a very small group of English words, through dialectical divergence, acquired spelling and punctuation variants in the form of an odd appendage: the letters -st. Three of these terms are acceptable (but declining in use) in British English but deemed nonstandard in American English, while two others, strangely, have prevailed over earlier forms. The phonological term for this type of change is excrescence, which although it simply means â€Å"outgrowth† is a word with unpleasant associations that should help writers (and speakers) of American English to remember to think twice before using one of the following three words: 1. Amidst: The preposition amid, meaning â€Å"among† or â€Å"during,† or â€Å"with the accompaniment of,† is often written (but rarely said as) amidst, even in American English, but it is considered colloquial and unsuitable for formal writing. 2. Amongst: The excrescent form of the preposition among, in some senses synonymous with amid(st), is perhaps even more frequently employed in informal American English writing (and speaking). However, amongst, like amidst, should be avoided in formal writing. 3. Whilst: Alone among these three words, the conjunction whilst is rarely used in American English, perhaps because it sounds especially affected; many users of British English also favor while. Its relative unpopularity, however, is counterintuitive in that it is relatively easy to pronounce, while amidst and amongst involve some mandibular gymnastics. Though they have the same ending as amidst, amongst, and whilst, these words ending in the excrescent -st are standard: 4. Against: Anomalously, though against followed a path similar to those of the three words listed above, forming from the alteration of again to againes and then to againest before settling into its current form, the nonstandard variant prevailed. Again, as a preposition, has been relegated to dialect used for comic effect; indeed, in this context, it is often spelled agin to emphasize the drawled pronunciation, as in â€Å"I ain’t sayin’ nothin’ agin ya† (translation: â€Å"I’m not saying anything against you†). 5. Midst: This variant of the noun middle (from the Middle English term middest, an alteration of middes, which in turn is short for amiddes, meaning â€Å"amid†) is correct, though its survival is curious, considering that middle is easier to pronounce. The truncated form mid is acceptable only as a prefix in a hyphenated (mid-Atlantic) or closed (midafternoon) compound. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)Hyper and HypoComma After Introductory Phrases

Simple Tips and Tricks for Cooking Healthy College Meals on a Budget

Simple Tips and Tricks for Cooking Healthy College Meals on a Budget Entering college usually means that you will have to cope with many things on your own, and cooking meals is one of them. Many students find it a challenging task, especially if they have no access to all the needed kitchen supplies and appliances. However, you shouldnt feel desperate in this situation, as weve prepared a full list of useful tips that will come in handy for every college student. So, keep reading, and you will learn how to cook healthy college meals with no effort. Cooking in Dorm Every student knows that dorms arent the perfect place for cooking. Each learning institution is different, thats why living conditions in various dorms may vary. Not every dorm has a kitchen for students, so you need to know beforehand if you should buy a mini fridge and a microwave. If you have no kitchen in the dorm, ask your friends if they want to buy a fridge and a microwave together with you. You can take them for a garage sale and get a good deal. Many students confirm that they dont regret buying kitchen appliances as they used them through the whole studying time. A microwave is usually the only appliance to cook with, as there is no an oven or a stove. Its not the best option, but not the worst one. You still can have healthy meals as there are plenty of easy recipes which perfectly apply to cooking in a microwave. What can you cook in a microwave? Quiche with all kinds of stuffing – cheese, vegetables, chicken, sausages and even bacon. Its a perfect way to start your day and try different flavor mixes. Muffins – sweet or salty muffins with cheese, nuts, berries, chocolate or pumpkin spices are easy to cook in a mug. Just try it out and you will see how quick and easy it is. Baked potato or chicken – spaghetti squash, baked potato with cheese and butter, baked sweet potato, roast chicken with salsa and many more other recipes that you can try even if you dont have cooking skills. Chips – use potato or sweet potato, a pinch of salt and your favorite spices. This is one of the most popular recipes for college students. Fish and vegetables – yes, you really can cook roasted salmon or steamed vegetables using only your microwave. Healthy and fast! Mac and cheese – the favorite dish of many students. Though its not the healthiest meal, sometimes you just crave one. Scrambled eggs – easy breakfast to give your body energy at the start of the day. Microwave can easily substitute the whole kitchen stove if you know how to use it properly. Beat eggs, milk, salt, your favorite spices in a microwave safe bowl or mug. Add the ingredients you like – cheese, chopped sausages, tomatoes, bacon, etc. Microwave on medium-high power for 1 minute 30 seconds or more, stirring your mix a few times during cooking. And its done! These meals are nutritious and easy, so they are the best choice of food for college students in dorms. Besides dishes cooked in a microwave, you can also have these tasty meals: Fresh fruits and vegetables – the best way to get the necessary vitamins and microelements that help you stay healthy and focused. Fresh juices – apples, oranges, pineapples, celery, tomatoes are perfect for fresh and tasty juices that you can bring in a bottle to a library or class. Cookies, crackers, and biscuits – fast snacks; be sure to choose the brands that use a low amount of sugar or harmful chemical ingredients trans fats, sodium nitrites, monosodium glutamate, HFCS (high-fructose corn syrup), etc. Smoothies – berries, fruits, and nuts help your brain process information. Mix different fruits to find your favorite flavor. Add milk and ice-cream to make your smoothie sweet and good. Yummy! Sandwiches – how many types of sandwiches do you know? We think the list is endless. So dont be afraid to use different fillings and types of bread or sauce. Cereal and porridge – oatmeal, granola, millet, grits, polenta and many more which you can serve with berries, fruits, nuts, chocolate, whipped cream or as a side dish along with steamed vegetables, chicken, rabbit or red meat, etc. Salads – easy and fast way to have a healthy meal. There are plenty of recipes of salads that can make you feel full and provide you with energy for the whole day. Use vegetables, fruits, boiled eggs, herbs, spices, meat or fish and sauces to have a quick launch or dinner without spending much time on cooking These meal ideas are just a little part of the dishes you can cook even if you dont have access to the kitchen. Not only they are easy and quick but also affordable and budget friendly. Cooking in the Kitchen Even if you have access to the kitchen with an oven and stove, you might still have troubles with meals. The main question you might be asking is â€Å"Can I cook easy, fast and healthy meals if I have no cooking experience?† Surely, you can! It might be intimidating at first. Choosing the right recipe and finding everything needed in a grocery store is just the start of your meal preparation. Everyone fails at first, so dont be depressed if you dont get the results youve expected. Follow preparation instructions and be attentive to the details. Especially, when it comes to temperature and time. If you have something in your oven, dont forget to set a timer and periodically check the condition of your dish. If this is your first cooking experience and you dont know where to start, you definitely should check the following sites with easy recipes for beginners and healthy recipes for college students on a budget: Jenny Can Cook The Spruce Eats BBC Good Food Start with dishes that have a small number of ingredients and steps. Salads are the perfect way to begin your cooking journey. You will get to know how to process vegetables, fruits, and other products, how to make sauces and what the most common product combinations are. For example, cheese and tomatoes, cherry and chocolate, asparagus and chicken, eggs and bread, fish and citruses, etc. Thats why cooking basics commonly start with salads and side dishes. Learning how to make, for example, chicken salad can save you money which you would spend in a local pizza place. A traditional chicken salad recipe: Ingredients for 6-8 servings: 2-3 lbs chicken (chicken breasts will work the best) 2 tbsp olive oil  ½ cup mayonnaise 1 tbsp dijon mustard 1 chopped celery  ½ chopped onion 1 tbsp chopped parsley  ¼ tbsp salt pepper 1. Turn on your oven and preheat it to 350 °F. 2. Wash chicken breasts and place them on the tray. 3. Rub olive oil over the chicken, add salt and pepper. 4. Bake it for 45 to 55 minutes, check if it is ready by making a cut in the chicken breasts – there should be no pink inside. 5. Remove the chicken from the oven and let it cool. Chop it into middle-sized pieces. 6. Mix chicken with other ingredients – mayo, mustard, celery, onion, and parsley. 7. Voil! You can put your chicken salad on the buns and enjoy your sandwich. This is the most common and traditional chicken salad recipe, which anyone can replicate. If you dont have a kitchen, ask your friends. Maybe some of them live outside of the campus – they might give you an opportunity to use their kitchens from time to time. This is the situation when food prep for a week can save you a lot of time and effort. Meal prep basically means cooking your meals ahead of time. You can prepare only ingredients (like boiling eggs for a whole week or roasting few servings of chicken) or prepare and freeze full dinners or lunches for a few days. Eat healthy food and dont be afraid to try different recipes. You might have no clue how exciting cooking is!

M3C Identification of managerial, financial, legal and ethical Essay

M3C Identification of managerial, financial, legal and ethical implications - Essay Example Health insurance has its challenges in the world today and many organizations in the world today face many problems due to the insurance policy. Problems are sometimes evident when the employees of various companies or organizations are taxed much more because of the high living standards today. Problems that are financially related to the health insurance scheme, the ethical and legal implications faced by the people using the health insurance scheme. Problems basically come into an organization when employers do not involve their employees of the increase in the cost of the scheme. It could be effective if the employers are told what would happen prior to the imposture of the tax. Pilzer (2005) also goes ahead to say that in 2006 instead of an employer sponsored group plan, some employers are offering defined contribution health benefit plans whereby the employer simply reimburses the employee; tax free, for the cost of their individual and family policy. This effectively lowers the cost of individual or family policy up to fifty percent since an employer receives tax deduction and the employee is not taxed on the reimbursed amount. Most people today with individual and family policies are paying their premiums themselves without an employer which costs them twice as much on the after tax basis. These majorly affect the employees of an organization financially. In some countries today the taxation is mostly imposed on any employee working with the government sector or a private sector. The policy is usually discussed by the ministry of health and becomes effective on the date passed by the relevant parties. Here, they are taxed on a monthly basis and this could be a disadvantage and a disadvantage to some. The insurance fund benefits the whole family and helps in paying hospital bills for someone who is sick. The major problem crops up in an organization when the premiums are increased after

Appeal letter Essay Example | Topics and Well Written Essays - 250 words - 2

Appeal letter - Essay Example My GPA stands at 2.05 and 3 failures on my transcript. I have made plans to retake failed classes where I already took Math 234 in the Spring 2012 quarter, and the other two classes after Fall 2012. I also went to my professors’ offices as well as relying on Dr. Sylvester advice on how to retake the failed classes. Additionally, I plan to take one less class than normal to enhance my focus on the classes at hand. These efforts seek to help me and boost my GPA. As such, having identified my problems and subsequently establishing measures to resolve them and improve my GPA, I feel that a suspension is counter-productive to my quest for education. Indeed, am already registered for Fall 2012 and am ready to do better. Hence, I request the University’s reversal of my dismissal letter. I will gladly appreciate another opportunity to keep studying in Seattle University with a promise to work hard and improve my

Lesson Plan for Remote Sensing, GPS, and GIS Essay

Lesson Plan for Remote Sensing, GPS, and GIS - Essay Example However, with the introduction of geospatial technology such as remote sensing, geographic information system (GIS), and global positioning system (GPS), Social Studies can become very interesting to pre-collegiate students. In fact, â€Å"with data from satellite-based sensors becoming widely available, curricular and instructional opportunities are limitless† (Gaile & Willmott 2003, 411). This lesson is a basic introduction of geospatial technology itself, particularly RS, GIS, and GPS to the students in the K-12 educational levels using the simplest forms of explication and focusing on instilling in the students its correct appraisal in relation their subject Social Studies. II. Learning Objectives The use of geospatial technology has been of much use ever since it was developed and introduced. Government agencies involved in different aspects of national and social life use it to gather and analyze information, whether these are regarding the population, the weather, polit ics, agriculture, and other concerns. Because of this, it is imperative for teachers in K-12 social studies subjects to introduce spatial and geographic issues and to introduce students to the technologies to be used for these (Alibrandi & Moloney 2001). In doing so, the following may well be the objectives not just for the students who are the recipient of the education process but also for the teacher who delivers it to them. 1. To educate K-12 students in Social Studies about the basic features of geospatial technology, particularly Remote Sensing, GPS, and GIS. 2. To develop spatial thinking that may involve knowledge in orientation, scale, symmetry, and similar concepts. This will help students in â€Å"understanding change over space versus change over time and recognizing as understanding change over space versus change over time and recognizing patterns in data† (Schultz et al 2008, 27) . 3. To present the means in which the geospatial technology is applied in certain branches of science that are of vital importance to society and the country. 4. To teach students the importance of GIS, RS and GPS in enriching their learning experience in Social Studies and History, especially because events â€Å"occur not only in time, but in space, and expanding spatial understandings literally gives more dimension to simple historical understanding† (Alibrandi & Baker 2008, 8). III. Resources Needed Due to the obvious fact that teaching geospatial technology to K-12 students requires advanced resources too, it may be necessary to procure computers and the appropriate software. Schools are expected to have computers already though. Therefore what would be needed would be certain software for RS, GIS, and GPS. These software varieties may be available online already, which is why it is also imperative that the computers used for instruction should be connected to the internet. Using the internet-based maps or web maps can be considered as a good start b ecause these do meet the requirements in teaching geospatial technology and, at the same time provide teachers with instant geographic solutions to student questions and academic needs (Baker 2005, 45). Other resources that will be needed are as follows: 1. History and Social Studies textbooks corresponding to the grade level of the students being taught. 2. Printed maps or a globe 3. Software that may need to be installed to the computers that would be

Operational Management Issues for Services - Mapping a Service Essay

Operational Management Issues for Services - Mapping a Service Operation - Essay Example This critical investigation requires immediate attention in order to increase aircraft security and also to facilitate passengers up to the maximum extent. During the aircraft landing/chock on and take off the pilot is supposed to ensure all the equipments while making necessary confirmations. On the other hand he should inform the tower management regarding the take-off and landing condition, for instance, atmospheric pressure etc. However, if this job is done by the cabin crew then still the pilot must ensure whether or not the tower heads know about their required activities to be performed. The time allocation for pilot’s aircraft investigation activities is missing. Since he is the one who makes the final decision of taking off the airplane therefore he must be given enough time to check the aircraft while also communicating the required information to the crew members. The job descriptions of office people, tower heads and cabin crew are missing. For instance, they are needed to record the entire turnaround procedure while calculating time and delays. The tower heads are supposed to check flight timings, scheduling of other aircrafts, traffic signals, air plane queuing etc. Research indicates that most flights are delayed due to lack of traffic control (WU, 2003, p.314). Therefore, the role of back-office people becomes even more substantial as they need to ensure the presences of all boarding passengers, cabin crew and related staff members. Furthermore, they have to check their identities and baggage. The cabin service activities are missing which constitute of engineering checks, technical checks, airfreight cargo, information verifications etc. The time for overall turnaround process must be reduced in order to increase efficiency, aircraft performance (Thorne, 2007, p.11) and also to remove time delays. The activity graph is also missing from the turnaround operational process which should

All quit on the western front Movie Review Example | Topics and Well Written Essays - 250 words

All quit on the western front - Movie Review Example uous young men that exist on the frontlines of defending their nation, the soldiers, along with Paul, are represented as ghostly figures that exists from day-to-day; facing the ever present reality of death and seeing the untold horrors of war firsthand. As the film progresses, the realization that a hopeless situation has been engaged further depresses these men (Burgess and Heilbrun 55). In short, aside from the ability to take orders and to perform some level of useful work, the entire humanity that is represented within the men on the frontlines begins to fade. This fact is represented clearly with regards to the emotions and expectations that are illustrated throughout the conversations and interactions that Paul faces as the movie progresses. The monotony of horrific trench warfare, disease, death, hardship, starvation, and misery all come together to form a very depressing view of just how horrific war, and specifically the First World War, could

Operational Management Issues for Services - Mapping a Service Essay

Operational Management Issues for Services - Mapping a Service Operation - Essay Example This critical investigation requires immediate attention in order to increase aircraft security and also to facilitate passengers up to the maximum extent. During the aircraft landing/chock on and take off the pilot is supposed to ensure all the equipments while making necessary confirmations. On the other hand he should inform the tower management regarding the take-off and landing condition, for instance, atmospheric pressure etc. However, if this job is done by the cabin crew then still the pilot must ensure whether or not the tower heads know about their required activities to be performed. The time allocation for pilot’s aircraft investigation activities is missing. Since he is the one who makes the final decision of taking off the airplane therefore he must be given enough time to check the aircraft while also communicating the required information to the crew members. The job descriptions of office people, tower heads and cabin crew are missing. For instance, they are needed to record the entire turnaround procedure while calculating time and delays. The tower heads are supposed to check flight timings, scheduling of other aircrafts, traffic signals, air plane queuing etc. Research indicates that most flights are delayed due to lack of traffic control (WU, 2003, p.314). Therefore, the role of back-office people becomes even more substantial as they need to ensure the presences of all boarding passengers, cabin crew and related staff members. Furthermore, they have to check their identities and baggage. The cabin service activities are missing which constitute of engineering checks, technical checks, airfreight cargo, information verifications etc. The time for overall turnaround process must be reduced in order to increase efficiency, aircraft performance (Thorne, 2007, p.11) and also to remove time delays. The activity graph is also missing from the turnaround operational process which should

Florida v. Jardines, 11-564 from the Supreme Court in March 2013 Research Paper

Florida v. Jardines, 11-564 from the Supreme Court in March 2013 - Research Paper Example nt amount of marijuana and evidence that he was a drug trafficker too, Jardines contested the warrant saying that it is was breach of the fourth amendment. Hence, rendering the raid, and the consequence (charges for possessing marijuana), null and void. The Supreme Court of Florida approved the decision of the trial court, holding that the evidence be suppressed as the officers had committed Fourth Amendment breach. They did not have a probable cause to search Jardines’ property (Florida v. Jardines, 2013). 5. Rationale: why did the court decide the case this way? Was there a decent? A concurring opinion? How many Justices voted with the majority? What were the reasons that different judges felt differently about parts of the case? The court is not a law machine set out to operate under given set of command. The law and courts operate to contribute towards a better society. The law is made to protect the citizen and not to harass them. The notion that no one should be held above the law needs to be practiced in such a way as decided the Supreme Court of Florida. The Fourth amendment upholds that the people have a right to be secure in their homes (Jardines v. State, 2011). The Fourth Amendment does not allow police or anyone to search someone’s property without probable cause. The term ‘search’ has been highlighted in the Fourth Amendment as when governments physically intrudes someone’s property (person, papers, houses or effects) it is a ‘search’ (Florida v. Jardines, 2013).. The citizens should consider home as safe from unreasonable investigations. If this sense of security is not provided to the citizens then the society will always feel vulnerable and under pressure of the government. The officers that searched Jardines’ house did not ‘see’ anything with their own eyes before entering his premises. There was apparently no suspicious activity around or in his house. Had the officers seen something then it would have been a reasonable

Effective Employee Selection and Its Importance Essay Example for Free

Effective Employee Selection and Its Importance Essay One of the most important decisions comes when having to select an employee to fill a job vacancy. In the current labor market, highly qualified applicants are scarce and, among the existent ones, it is hard to spot the ideal candidate. Sometimes it is so urgent that a position be filled, that a person may win the job by default, or sloppy selection criteria may be applied. A quick fix may ease workload for a while, but it might prove lethal for the business viability itself in the long run. Therefore, a larger attention in the selection process can provide the business with employees who will finally produce the desired results. The analysis of the employee selection process is a fairly new practice. During the 70s, any systematic attempt to sort out skills was often unpopular (Lee, 50). This began to change during the 80s and into the 90s, when an estimated 80% to 90% of companies used pre-employment testing (Brindow and Spencer, 80). As Chris Lee states, we are returning to a focus on individual competence [†¦] objective standards are coming back in both education and employment (Lee, 49). Another survey by researchers Randall, Cooke and Smith established that 95% of employers who tried testing for screening sales candidates were still using it (Randall, 53). All the data shows the inclination of the modern businesses to highly stress on everything that will maximize the effectiveness of employee selection and, consequently, employee performance. Processing an applicant for a job normally entails a series of steps, which are determined by the size of the organization, the types of jobs to be filled or the number of people to be hired. The selection stage should be backed up by an effective recruitment process, which greatly depends on job analysis and job description. Job analysis is a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. Job Analysis is a process where judgements are made about data collected on a job (HR Guide). Its purpose is to establish and document the job relatedness of employment procedures such as recruitment, selection, training, compensation and performance appraisal through its product, the job description. During the selection process, the job description is used in creating an accurate  advertisement for the job and attracts the proper candidates, that is, the persons that most probably will fit for the specific job. A realistic job preview, based on an accurate job description and specification (the qualifications demanded for the job), will help applicants understand what the job entails and make more informed decisions as to whether they want to apply for the job or not. According to Gregorio Billicopf of the University of California, selected applicants who understand both the positive and negative sides of a job, are most likely to stay and succeed. (Billicopf, 18). After the recruitment process has been concluded and the applicants have sent their resumes, the first step of the selection process should take place; screening the resumes. CVs provide basic information for use in the next step of the selection process and are used to screen out the unqualified applicants. For instance, if the position requires the ability to use a word processor, the resume provides a clear picture whether the person owns this ability or not. Resume screening is a standard procedure in most organizations during the selection process, despite their size, activity or culture. After the resume screen out, the remaining applicants will be invited for an interview, which is the most important step in the selection process. It supplements information obtained in other steps in the process to determine the suitability of an applicant for a specific opening. Organizations use several types of interviews. The structured interview is conducted using a predetermined outline that is based on the pre-mentioned job analysis, while unstructured interviews are not based on any outline, and use open ended questions. The structured interviews should be preferred over the unstructured ones, as the former helps the interviewer maintain control of the interview that all pertinent information on the applicant is covered systematically by also providing the same type of information on all interviewees. On the other hand, unstructured interviews may provide a more relaxed atmosphere, but they lack of systematic coverage of information and are very susceptible to the personal biases of the interviewer (Byars Rue, 141). Organizations use three additional types of interviewing  techniques to a limited extent; the stress interview, which puts the applicant under pressure while the interviewer adopts a hostile attitude toward the interviewee in order to detect who is highly emotional and who is not, the board or panel interview, in which two or more people conduct an interview with one applicant, and the group interview in which several applicants are questioned together. A successful interview requires training in the skills, techniques and requirements of successful interviewing. All these will include an effective preparation for the interview, such as scheduling a time and location for it, review of all paperwork of the applicant and the current position description and specification and making a list of interview questions that will help in collecting the information needed for the decision. When the applicant arrives, the interviewer should help him / her feel at ease by showing him / her polite and friendly attitude and let him / her know about the organization. During the interview, the answers the applicant will give will prove to be valuable source of information. Carefully selected open ended questions should be asked so that the answers given will help determine the suitability of the applicant to a particular position. Additionally, this will encourage the interviewees to supply more in depth information. But still, this should follow a specific and consistent outline in order to ensure a uniform method of questioning, which will be applied to all applicants. It is also important to allow silence for thinking and reflection by the applicant, so that he / she slowly reveals his / her basic competencies, which often determine the interviewees advantage over the rest of the applicants and affects the hiring decision. A basic competency is a knowledge, skill or behavior essential for one to function as an effective member of the specific organization and is an essential part of the selection criteria developed and reviewed before the interview questions are written (Univ. of Michigan, 38). Finally, it is important to record actual answers to questions as opposed to evaluative or conclusive comments. This will minimize subjectivity and biases, factors that may prove lethal during the hiring process, because the persons adopting them will most  probably end up with the wrong decision and an unsuitable new employee. Even though the interview will certainly tell a lot about the candidates qualifications, the only reliable way these qualifications can be measured are tests. The applicants can be tested before, during or after the interview. Tests can be classified as power versus speed tests, as well as written, oral or practical tests. They can measure knowledge, ability, skills, aptitude, attitude, honesty and personality (Billikopf, 20). Whatever the type of the test used, however, the integrity of test questions needs to be guarded. Many tests have undergone validation and reliability studies. The type of test to be used during the selection process depends on the size of the organization, its activity as well as the nature of the position that is to be filled. Aptitude tests measure a persons capacity or potential ability to learn and perform a job. Some of the more frequently used tests measure verbal ability, numerical ability, and perceptual speed, spatial and reasoning ability. Psychomotor tests measure a persons strength, dexterity and coordination. Job knowledge tests measure the job related knowledge possessed by a job applicant. Proficiency tests measure how well the applicant can do a sample of the work to be performed. The last ones are the most frequently used by employers worldwide, in all types of organizations. Other types of tests are interest tests, which are designed to determine how a persons interests compare with the interests of successful people in a specific job, personality tests which attempt to measure personality traits, polygraph tests with the use of the polygraph, a device that records physical changes in a persons body as he or she answers questions, and physical examinations (drug and AIDS testing or even genetic testing). The last ones are normally required only for the individual who is finally offered the job, and the job offer is often contingent on the individual passing the physical examination. The exam is given to determine not only whether the applicant is physically capable of performing the job but also his or her eligibility for group life, health and disability insurance (Byars, 143). Because of the expense, physical examinations are usually one of the last steps in the selection process. The final step in the selection process is choosing one individual for the job. There are usually more than one qualified persons, but if the previous steps in the selection process have been performed properly, the chances that a value judgment based on all the information gathered will be successful improve dramatically. Because people sometimes falsify their credentials and backgrounds, though, it is important to check references. Additionally, people sometimes interview well but have a record of not actually performing as well as they have led the interviewer to believe. Therefore, it is important to check out any areas in which there are doubts or uncertainties. Reference checks are also a form of insurance. The hour or two it takes to conduct a reference check is far less time than the time it will take to deal with performance, attitude or behavior problems (Univ. of Michigan, 36). The people that the responsible person for the selection has to contact are former supervisors, people whose names the candidate has given as work references to establish the working relationship, people that the employer knows personally who have worked with the candidate and people recommended by any of the above who are said to know the candidates work. However, some employers may hesitate to provide negative information about a former employee out of fear of lawsuits. Only people known and trusted can be relied on to give an accurate picture of a potential employee, and, even then, people have different perceptions and personalities, factors that must be considered when weighing employer references. After the evaluation process has been completed, the one most suitable applicant will finally be selected. Recruiting and selecting the right people for the organization is a challenge, and every situation is unique. Innovation, persistence and the ability to communicate the strengths of the business and the benefits of the positions offered, will attract high quality employees. Selecting among them will be hard, but if the selection process steps are implemented properly, the final decision will prove to be really beneficial to the organization. No matter who makes the final decision the human resource department, the manager of the department or even the owner of the firm -, this decision should be backed up by the correct procedure, otherwise the consequences  could be extremely costly, if not lethal. All managers should be trained on the selection process for the benefit of the organization. WORKS CITED Billikopf, Gregory. Labor Management in Agriculture: Cultivating Personnel Productivity. University of California. 2003. p. 2-5, 18-23. Brindow Peter, Spencer Leslie. When Quotas Replace Merit, Everybody Suffers. Forbes. Feb 1993. p. 80. Byars Lloyd, Rue Leslie. Human Resource Management. 8th edition. Mc Graw Hill. p. 141-144Job Analysis: An Overview. The HR Guide. Oct 2002. May 2006. http://www.job-analysis.net/G000.htmLee, Chris. Testing Makes a Comeback. Training Vol. 25. Dec 1988. p. 49-50. M-Pathways Employment Steering Committee Sub-Group Report. Conducting a Successful Employee Selection Process. University of Michigan. Apr 2001. p.20-35. Randall, James. A Successful Application Of The Assessment Center Concept To the Salesperson Selection Process. Journal of Personal Selling Sales Management. May 1985. p. 53.

Case Study A Global Investment Marketing Essay

Case Study A Global Investment Marketing Essay A global investment is a difficult mission that requires the assessment of different aspects of potential opportunities in different countries. Moreover, needs serious examination and analysis of success and failure probability. The purpose of this paper is to study the strategy of Etisalat, the United Arab Emirates (UAE) telecommunication company in the Saudi Arabia market as Mobily. Moreover, description, cause and effect of that strategy will be discussed at understand Saudis economy and to identify the total investment in the mobile sector. In addition, an attempt to examine the performance of Mobliy and the obstacles it faced was made. A specially, the difficulty it faced when it started the business in the Saudi market while trying to catch a part of mobile phone market share, managing its business and communicating with its mother company in the UAE. To overcome these obstacles, Mobily created new services for personal and companies to add value for its subscribers to achieve its strategy target. To explain its success in Saudis market, some business information will be discussed evaluating its strategy. Table of Contents: 2- Etisalats globalstrategy 3-SAY GOODBYE TO THE MONOPOLY 4-Mobily Ownership Structure 5-Mobily Objectives 6-STRATEGY 7-HAJJ EFFECT ON PROFITABILITY 8-INFRASTRUCTURE 9-Effect of macro-environmental and micro-environmental on Mobilys marketing mix 2- Etisalats globalstrategy Etisalat is the largest Arab telecommunications firm in the Middle East, with 63 million customers and has launched the most advanced services to the area.( http://www.etisalat.ae) Etisalats strategy is anchored in expanding in international markets and being able to be one of the top-10 telecoms service suppliers in the world. To execute this strategy, Etisalat attempts actually to create the retail of mobile devices around some states in Africa, Asia and the Middle East as Saudi Arabia and Egypt because these countries have shown an increase in GDP, great increase in population and unemployment and Etisalat try to present telecom services and solutions which add value to consumers and facilitates perfect deal with technology. 3-SAY GOODBYE TO THE MONOPOLY In 2004, the only mobile operator was Saudi Telecom Company (STC). At the same time, the mobile penetration rate just was 40%,and there were only 9.2 million customers. When Mobily entered Saudi market in 2005, broke the monopoly. The liberalization of the Saudi Arabian telecommunication sector caused the penetration rate to rise to 109% in 2007, to  assure  of 50% for customers growth. Mobily paid 3.46 billion USD to have the second mobile license in KSA in 2005. Mobily was successful in covering most of Saudi Arabias land with the GSM coverage 97% of populated areas. It was also the first mobile Saudi operator to  initiate  value-added services such as location-based services (LBS) and MMS. 5-Mobily Objectives To be the best work environment in the KSA by caring for their employees. To be Number One at enjoyment their subscribers. To sustain leadership in data applications and services 6-STRATEGY Mobily is successful attainment its long term vision: to change from a pure mobile operator to a multi-functional telecom operator in KSA. Mobily was granted approval by CITC (Communication and Information Technology Commission) to attained 96% of Zajil International Telecom and 99.9% of Bayanat Al Oula which has a WIMAX license, two data service suppliers in KSA in 2008. Mobily is managing the cost of existing operations when its purchase of a 66.6% stake from the Saudi National Fiber Network (SNFN) which substitutes the use of STCs international gateway network. The incomes of the SAR2 billion capital increases are used for funding or upgrading. (http://www.mobily.com.sa) Mobily has built a strong connection with Etisalat of UAE for procurement of resource. This connection might be significant for presenting one of the best plan networks in the world. The revenue of Mobily Company Q2 2010 recorded as 3,972 million showing an increase of 24% over the same quarter last year. Mobilys chairman, ENG. Abdulaziz Alsaghyir mention that the increase of our Q2 revenue is due to the growth in broadband revenues and creating a centre of attention more post-paid consumer, in addition, Mobily has approved its strategy for five year time know as GED planning for expansion, differentiation to supply combined telecom services constructed about fixed and mobile broadband technologies. 7-HAJJ EFFECT ON PROFITABILITY It is expected that around 3 million person visit Saudi Arabia during the Hajj pilgrimage season, which is reflected in Mobilys fourth quarter earnings. Mobily achieved highest quarterly earnings during the fourth quarter. Mobily Quarterly Earnings 8-INFRASTRUCTURE Mobily has finished building its own capacity infrastructure to support itself. On the other hand, when Zain started their business, has rented transmission capacity from both Mobily and STC. This produced an additional flow of income for Mobily and STC depending on Zains usage capacity. (http://www.gulfbase.com) 9-Effect of macro-environmental and micro-environmental on Mobilys marketing mix There are many reasons to the macro-environment that will influence the choices of the managers of any establishment. New laws, tax changes, trade barriers, demographic change and government policy changes are all instances of macro change. To help analyse these reasons or factors managers can categorise them using the PESTEL model. (http://www.oup.com) Kotler (1998) claims that PEST analysis is a helpful strategic tool for distinguishing market growth or reduction, business position, potential and direction for operations. In analyzing the macro-environment, it is essential to understand the factors that might in turn affect a number of critical variables that are likely to affect the companys demand and supply levels (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). 9.1 Why Saudi Arabia There are few states to be able to propose secure supplies of inexpensive energy, a geographical starting point to a huge market and a customers requirement to achieve a suitable solution for new adventure enterprise or investment. The research has indicated that Saudi Arabia is one of the best 20 destinations for overseas direct investment in the globe. Moreover, Saudi Arabia known as one of the most enterprising nations in the Middle East, Saudis huge natural energy integration with the long-term image and strategic planning to make todays stable, robust economy. Saudi Arabia is hoping and arranging for different areas of future which is more comprehensive, expansive, sustainable and combined on both social and economic sector. All of these examples will be improved via Saudis experience financing, assessing to establish a nation of constant development. A massive amount of money has been spent by kingdom of Saudi Arabia to add value proposition to global business. The government of Saudi has planned goals of varies faceted reform strategy that lead Saudi Arabia to be one of the suitable position in the global to operate business. (http://www.sagia.gov.sa) At  the  same  time, Saudi Arabia is spending tens of billions of dollars to start four economic towns in diverse place of the nation to support economic improvement. 9.3The supplier environment Mobily attempts often to depend on several suppliers. Mobliy and its suppliers, both parties depend on the other for their successful commercial. Even though, both parties are looking for security and stability from their relationship, still they are some reasons to the supplier environment are subject to change, such as some disputes on a sudden raise in material or maintenance agreements prices which controls by suppliers to increase their prices and this will effect seriously on the company commercial operations. 9.4 The distributive environment Mobilys management is placed on marketing intermediaries as agents and distributors to make sure that their products arrive at the final consumer. To Mobilys management, it may seem that the conservative method of distribution in telecommunication is relatively static. For the reason that changes in the distributive environment happen quietly, and there is a risk of marketing companies failing to aware about the commercial change. 9.5 The competitive environment. The company must be aware about the potential risk of other players marketing similar and substitute services whether they are of domestic or foreign origin. . In the telecommunication sector in KSA have just three players a potential competitive threat. Whatever the type, size and composition of the telecommunication sector, Mobilys marketing management has a full understanding of competitive forces. However, Mobily Known with this knowledge, which will have a greater opportunity to compete effectively. http://www.da-group.co.uk/index.php?option=com_contentview=articleid=31:micro-and-macro-environmentscatid=2:marketing-lecturesItemid=3 The marketing mix Price Mobily used some approaches to price a product as the price charged for products and services is set unnaturally down in consideration of gain market share. Once this is attained, the price is increased. In addition, charge a reasonable price when has a strong competitive advantage. On the same time, Mobily attentive about competitors. However, most of their prices it is fair and satisfied for most of the customers. Place Channel Distribution Mobilys distribution strategy is driven by three main channels which: Direct sales: The direct sale channel includes Mobilys 24 flagship stores and 155 fully branded stores. The flagship stores are completely owned and employed entirely with Mobily personnel, while the fully branded outlets manage as franchises. Indirect sales: The Firm depend deeply on its distribution partners to attain wide range distribution at a rapid pace. Mobily has a sign primary distribution contract with seven major distributors, each of which special effects sales through 149 fully branded, 288 co-branded and 4,000 secondary distributor outlets. Co-branded: The Company has channelled sales through ATM and the Internet for top-up of prepaid cards. So as to focus VIP sector successfully, the Company has begun a separate section of Corporate and VIP Sales. Product Mobily has been achieving the three levels of product which are the Core product, the Actual product, and finally the augmented product. In addition, another marketing tool for evaluating products as The Product Life Cycle (PLC) which based upon the biological life cycle, and The Customer Life Cycle (CLC) which focuses upon the production of and delivery of lifetime value to the consumers.( http://marketingteacher.com) Three Levels of a Product Mobily Connect: Connect Al Zaeem, Connect Turbo Router, Connect Turbo, Connect Mini WIFI, Ferrari Connect, Connect Foot Ball, Connect Long Tail, Mini Wi-Fi. Postpaid : Mobily Minute buntes , Blue Wave Mada, Najma,Deeraty, Raqi, Fallah Mobily Khatty and Khatty Plus. Prepaid: 7ala, Anees, 7ala Plus, Wafeer, Mabuhay Kababayan, Blue Wave, Visitors Line Rihal, fallah, I phone line. Smart phones :I phone 3Gs, Iphone 4 , BlackBerry,Nokia N8,Samaung Galaxy Tab, Liquid E Ferrari . Broadband at home, Mobile internet, Internet Roaming(can only be used outside the kingdom of Saudi Arabia). (http://www.mobily.com.sa) Promotion Mobily is using the promotions mix to deliver a unique campaign as : Personal Selling. (Mobily tend to be well trainee for their sales workers in the approaches and techniques of personal selling to meet high margin in sales). Sales Promotion. Public Relations. Direct Mail. Trade Fairs and Exhibitions. Advertising.( Mobily paid for communication to develop attitudes and create awareness for people. Furthermore, Mobily use the advertising in media such as newspapers (local, free, trade), magazines and journals, television (local, national, satellite), outdoor advertising (such as posters). Sponsorship (Mobily bought for SR 200 million over the five years to associate their brand with Al-Hilal which   is one the leading and well-known football clubs, not only in Saudi Arabia but in the Middle East and Asia).( http://saudijeans.org) SWOT Analysis Strengths The improvement and concentrate on innovative products and value-added services. The experiences shift and indirectly supported from the mother company Etisalat UAE. Mobily have been using an aggressive marketing strategy that enabled it to obtain a 30% market share in less than two years of operation. To decline the cost of operation and improve data revenues flow, Mobily is improving a new Saudi fibre optic network. Mobily has been improving the company brand and reputation, to attract the corporate sector in KSA. Saudi government avoids currency risks. quickly responded to a new competitor Zain by creating roaming agreements with about 100 operators in 56 countries. Well improved mobile network coverage with 3G services. Weaknesses low in the increasing postpaid customers in Mobilys subscribers Continuing need for high spending for improve the network servers. High focus of prepaid subscribers, about 90% of customers signalling lower average revenue for parson. STC is ranked first in broadband overall Opportunities Due to rising oil prices in the world lead to build a strong economy and high GDP per person in a region. A strong population growth, 69% of the population is under the age of 30. Partnership with parent operator for entering new telecom markets. Increase market share in mobile broadband. Saudi government attempts to capture foreign direct investment in the telecommunications business through improvements in information technology sectors. Purchase of companies in the value chain. Threats Intense competition due to the entrance of MTC lately, as the third mobile player, is leading to decreases in average revenue. Due to easier for customers to transfer from one operator to another that lead to increased competition between operators. Low demand response to new services. Decline in margins as a result of price wars. Failure of public to adapt to changing technology.

Love and Violence in John Steinbecks Of Mice and Men Essay -- Steinbe

Love and Violence in Of Mice and Men In Steinbeck's Of Mice and Men, the characters display a definite violence directed toward those they love. "The Ballad of Reading Gaol" relates to what seems to be the destructive tendencies of the men in this book. Though Lennie's ruinous behavior originates from his childlike fascination with soft things, George and Candy appear to have almost productive reasons for causing harm. The differing means of hurting those they love emerge throughout the book in harsh words as well as in violence. Love can wound for different reasons and in different ways as in correlation with the poem, but that love is not always disastrous. Lennie's incredible need often causes him to be "a man [who] kills the thing he loves." Recurrently, the reader is reminded of the way in which Lennie inadvertently kills animals and frightens people. For example, at the pool George and Lennie reveal in their conversation the reason that they are traveling. Lennie got himself into trouble in the last town for petting a woman's dress "like it was a mouse." This obvious innocence foreshadows the inevitable end to Lennie's carelessness. Trouble follows the two men because Lennie cannot realize what he is doing wrong. George can only call him "a crazy son-of-a-bitch" and pretend that he does not want the responsibility of the childish man. However, the powerful simpleton never means harm to his victims or comprehends the complications to George that come from the things he does. His thoughtless manner in which he lives represents those who continue to hurt their loves because they cannot think beyond their own needs. When Candy has his dog killed, it is intentional. In part, he allows this to... ... not display it earlier in the plot, he is the only one "brave" enough to "do the deed" personally. The poem lists several ways in which people hurt those that they love. With Lennie, this is entirely unintentional. He never means harm to anyone, but with the capricious way in which he treats everything he wants to love, it is inevitable. Curlie's wife simply disregards the needs of others to satisfy her own, and this is willful selfishness. In Candy and George's case, however, the harm is deliberate, but not malicious. The "bitter" words that hurt Lennie are mostly used to help him because he cannot take care of himself. George, though he never admits that he loves his friend, acknowledges that he must occasionally be harsh to do good for Lennie. Sometimes hurting someone is necessary because of the love for the relationship, not in spite of it. Love and Violence in John Steinbeck's Of Mice and Men Essay -- Steinbe Love and Violence in Of Mice and Men In Steinbeck's Of Mice and Men, the characters display a definite violence directed toward those they love. "The Ballad of Reading Gaol" relates to what seems to be the destructive tendencies of the men in this book. Though Lennie's ruinous behavior originates from his childlike fascination with soft things, George and Candy appear to have almost productive reasons for causing harm. The differing means of hurting those they love emerge throughout the book in harsh words as well as in violence. Love can wound for different reasons and in different ways as in correlation with the poem, but that love is not always disastrous. Lennie's incredible need often causes him to be "a man [who] kills the thing he loves." Recurrently, the reader is reminded of the way in which Lennie inadvertently kills animals and frightens people. For example, at the pool George and Lennie reveal in their conversation the reason that they are traveling. Lennie got himself into trouble in the last town for petting a woman's dress "like it was a mouse." This obvious innocence foreshadows the inevitable end to Lennie's carelessness. Trouble follows the two men because Lennie cannot realize what he is doing wrong. George can only call him "a crazy son-of-a-bitch" and pretend that he does not want the responsibility of the childish man. However, the powerful simpleton never means harm to his victims or comprehends the complications to George that come from the things he does. His thoughtless manner in which he lives represents those who continue to hurt their loves because they cannot think beyond their own needs. When Candy has his dog killed, it is intentional. In part, he allows this to... ... not display it earlier in the plot, he is the only one "brave" enough to "do the deed" personally. The poem lists several ways in which people hurt those that they love. With Lennie, this is entirely unintentional. He never means harm to anyone, but with the capricious way in which he treats everything he wants to love, it is inevitable. Curlie's wife simply disregards the needs of others to satisfy her own, and this is willful selfishness. In Candy and George's case, however, the harm is deliberate, but not malicious. The "bitter" words that hurt Lennie are mostly used to help him because he cannot take care of himself. George, though he never admits that he loves his friend, acknowledges that he must occasionally be harsh to do good for Lennie. Sometimes hurting someone is necessary because of the love for the relationship, not in spite of it.

How Different Approaches and Power of Leadership Manage Organizational Stress?

Affiliative leadership style is ineffective in complex challenges of an organization. As affiliative leadership refers to team building when a department re-organizes itself then no co-ordination in new members exists. Transformational leadership approach that causes change in individuals and social systems in organizational already working projects. Which consequence on management to reorganize the already done work that causes frustration and lack of compatibility in employees which in case increase stress in management. Negative leadership style of a manager can lead to low measures of organizational commitment of sub ordinates in their unorganized reports. Employees working under coercive managers are unlikely to be committed, and more likely to resist the manager, cause turnover of employees. When managers low consideration is given to organizational variables that influence the nature and impact of leadership. Management is effected by both internal and external factors . Internal factors conflicts, non-specific fears, fears of inadequacy, critical environment and diversification. External factors competition and threats . These factors effect the working environment, profitability, motivation of employees and organizational culture. Literature Review According to Erkutlu and chafra (2006) Bases of leader power and subordinate’s job stress are significantly related with each other. This literature suggest that individuals having power at various levels enforce job stress in hospitality industry. According to de Jong and hartog (2007) Among all 13 leadership behaviours one is so crucial and got little bit noticed from researchers. Leaders through idea generation and delebrate actions are fullfilng their duty by motivating employee’s innovative behaviour. In leading positions a connection seems between power and famininity which is different from that of western literature on leadership. So that sometimes females took advantage of their power in a negative way (Quader & oplatka 2008). With an international CEO and other significant’s interview, a distinct experience is extracted that shows no-one get relieve on the basis of gender discrimination (kakabadse, kakabadse, & lee-davies 2007). Result of this article shows that there are some common as well as different elements in both of the leaders. One consider himself that he can understand the learning problems and the other one about the teaching duties (Zhong & ehrich 2010). According to Hetzler and sebastian (2010)To enforce individuals to make unbiased decisions different changes have been made in procedures, structure and technology. A such enviornment is groomed in which humans and machines can interact with each other for better decision making. According to Fennel and Hope-Arlene (1999) This research gives a number of examples including: Organizationz in which power was given to women leaders, their will power to run school organizations and experience of those who work with them. To implement the ethics plan successfully it is necessary thet those plans must be practiced by organization’s stakeholders firstly. In an organization, to make certainity of ethics, strong planning is compulsory (Belak, duh, mulej, & strukelj 2010). System models were used to remove the hurdles, in an organization, towards its assessment. It is found that if more appropriate system models will use it will lead organization to superior results (Ambrozm & derencin 2010). The article shows that in market place the main logic of business is to have a good start-up of business and it will go on for long time. If more risk factor is involved it will result in higher profit. Boundries must be carefully chosen for the protection of core capital (Wasilewski & Michal 2010). According to Smith, Bruyns and Evans (2011) quantitative analysis of the stories to recognize many project managers’ optimism discussion that powerfuly effect IT project success. Futhermore, it was decided that IT project success was both positively and negatively effect stress. To improve the possibility of project success it was decided that IT project managers should have positive and based on reality level of optimism based on a highly approved project plan. While the project team should anticipate and willingly accept stress during the project , this shoul be carefully managed. As stress-related health-cost is more and more importance is attached on decreasing stress. Industries has identified the benefits of minimizing stress through increased productivity and decreased health-care costs. As worldwide competition increases , corporations who can teach their workers how to manage and control stress in positive side may well have find a strategic benefits (B. Donovan & H. Kleiner 1994). The conclusion of structural equation a example to disclose the following; job stress is the preceding of frustration, while frustration can to greater extent anticipate physiological stress for C-PMs; job stress is negatively connected only o their task performance; both frustration and physiological stress are negatively connected to their organizational proceedings; task performance goes positively to their interpersonal performance. Recommendations are given based on conclusions to increase their stress and performance level (Leung, Chan, & Dongyu 2011). According to Hede ( 2010) eliminate stress techniques are accepted for use by manager’s in practice to keep away from emotional reactivity and to manage stress. The TIME scale has five factors, and each has generaly approved internal firmness and test-retest accuracy. Time scale factors results were negatively connected with both turnover purpose and stress (Burt, et al 2010). According to Coffey, Dugdill and Tattersall ( 2009) Key Obstacle include major changes taking place within the organizations; staff are doubtful to management and showing doubt. deficiency of resources and difficulties in translating findings into actions. Key factors important for success includes: strong involvement from senior management, staff participation, realistic expectations,fullfilment of duties and time frames. According to Fevre, S. Kolt and Matheny (2006) There is little experiment to prove or disprove something on which organization based stress management interventions as first approaches. Secondary, individual-focused approaches be employed prior to the introduction of primary methodologies within a client organization. According to Donaldson-Feilde, Yarker and Lewis (2008) The manner of behaving or acting to recognize or establish as being a particular pers on or thing were grouped into a subject of discourse to create a framework of 19 management ‘‘competencies’’ for keep from occurring and minimizing stress at work. Level of recognize frustration is related to degree of recognize and understand stress and degree of to become aware stress is related to type of leadership employed by managers (S. Gill, B. Flaschner & Shachar 2006). It come forth into view or notices that individuals to change their ability to manage stress. Self perception, locus of control, behavioral designs or Styles and flexibility or inflexible and strict, all influence on stress management abilities (Treven & Potocan 2005). According to Yu and Miller (2005) In manufacturing industry the generational groups have different characteristics of work and require different styles of leadership and it is shown by research but in education sector there was no difference of work and style of generational group. The effects of these two types task –oriented and socio-emotional leadership is shown by this finding that the follower satisfied with this. To find interaction the product term method is used . interaction between pressure and support was nonsignificant (Casimir & Keith Ng 2010). According to Rohmann and Rowold (2009) Female leaders have more transformational behavior than male leaders and it is shown in four samples. Furthermore, female leaders were more effective and more satisfied than their counterparts. In the team and organization leadership style whether it is transformational , transactional or ambidextrous act as a strategic resource that has an operational effect in the learning development (Bucic, Robinson, & Ramburuth 2010). There is a misalignment in performance of organization due to the problem of climate and leadership style . t supports the third hypotheses partially and fully supports the fourth hypotheses (Haakonsson, Burton, Obel, & Lauridsen 2008). According to Awan and Mahmood (2010) The Professionals were not sensitive about the relationship of these three variables. A majority of professionals considered that there chief librarians had an autocratic leadership style, and they adopt bureaucratic culture and these are committed with thei r organizations and it shows that they are in the favor of result oriented culture. In public sector there is a tension between two aspects one is to revolution in bureaucracies because of improvements, innovation and high flexibility. And other is to maintain standards and procedures for better quality services. This study shows change in leadership style and organizational change (James, 2005). Employees’ job satisfaction depends upon the leadership style of managers. Nevertheless, participative management is not always a good management style. Managers should select the best leadership style according to the organizational culture and employees’ organizational maturity (Mosadegh Rad & Yarmohammadian, 2006). It is a path that provides support for some hypotheses. Strength of relationship between the leadership vision and two dimensions of organizational structure are effect due to predicted mediations. NFP’s scored higher on socially responsible culture orientation than FPs, while FPs scored higher on competitive culture orientation (Sarros, Cooper, & Santora, 2011). According toTabassi and Abu Bakar (2010)This research shows about leaders ‘different qualities and style such as leaders’ orientation with people, about their ask in effective way and their qualities which helps juniors to become efficient leader by going with their own decisions and work with employees empowerment. From the above literature review understand hypotheses were derived to analyze How Different approaches and power of Leadership Manage Organizational Stress? H1: Strong positive association of leadership style with stress management. H2: Strong positive association of leadership power with str ess management. H0: No strong positive association of leadership style with stress management. H0: No strong positive association of leadership POWER with stress management.

Definitions of Attitude Essay

An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment, but there is debate about precise definitions. Eagly and Chaiken, for example, define an attitude â€Å"a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.†[2] Though it is sometimes common to define an attitude as affect toward an object, affect (i.e., discrete emotions or overall arousal) is generally understood to be distinct from attitude as a measure of favorability.[3] This definition of attitude allows for one’s evaluation of an attitude object to vary from extremely negative to extremely positive, but also admits that people can also be conflicted or ambivalent toward an object meaning that they might at different times express both positive and negative attitude toward the same object. This has led to some discussion of whether individual can hold multiple attitudes toward the same object.[4] Whether attitudes are explicit (i.e., deliberately formed) versus implicit (i.e., subconscious) has been a topic of considerable research. Research on implicit attitudes, which are generally unacknowledged or outside of awareness, uses sophisticated methods involving people’s response times to stimuli to show that implicit attitudes exist (perhaps in tandem with explicit attitudes of the same object). Implicit and explicit attitudes seem to affect people’s behavior, though in different ways. They tend not to be strongly associated with each other, although in some cases they are. The relationship between them is poorly understood. Jung’s definition Attitude is one of Jung’s 57 definitions in Chapter XI of Psychological Types. Jung’s definition of attitude is a â€Å"readiness of the psyche to act or react in a certain way† (Jung, [1921] 1971:par. 687). Attitudes very often come in pairs, one conscious and the other unconscious. Within this broad definition Jung defines several attitudes. The main (but not only) attitude dualities that Jung defines are the following. †¢ Consciousness and the unconscious. The â€Å"presence of two attitudes is extremely frequent, one conscious and the other unconscious. This means that consciousness has a constellation of contents different from that of the unconscious, a duality particularly evident in neurosis† (Jung, [1921] 1971: par. 687). †¢ Extraversion and introversion. This pair is so elementary to Jung’s theory of types that he labeled them the â€Å"attitude-types†. †¢ Rational and irrational attitudes. â€Å"I conceive reason as an attitude† (Jung, [1921] 1971: par. 785). †¢ The rational attitude subdivides into the thinking and feeling psychological functions, each with its attitude. †¢ The irrational attitude subdivides into the sensing and intuition psychological functions, each with its attitude. â€Å"There is thus a typical thinking, feeling, sensation, and intuitive attitude† (Jung, [1921] 1971: par. 691). †¢ Individual and social attitudes. Many of the latter are â€Å"isms†. In addition, Jung discusses the abstract attitude. â€Å"When I take an abstract attitude†¦Ã¢â‚¬  (Jung, [1921] 1971: par. 679). Abstraction is contrasted with concretism. â€Å"CONCRETISM. By this I mean a peculiarity of thinking and feeling which is the antithesis of abstraction† (Jung, [1921] 1971: par. 696). For example: â€Å"I hate his attitude for being Sarcastic.† Pasted from The classic, tripartite view offered by William J. McGuire[9] is that an attitude contains cognitive, affective, and behavioral components. Empirical research, however, fails to support clear distinctions between thoughts, emotions, and behavioral intentions associated with a particular attitude.[10] A criticism of the tripartite view of attitudes is that it requires cognitive, affective, and behavioral associations of an attitude to be consistent, but this may be implausible. Thus some views of attitude structure see the cognitive and behavioral components as derivative of affect or affect and behavior as derivative of underlying beliefs.[11] Despite debate about the particular structure of attitudes, there is considerable evidence that attitudes reflect more than evaluations of a particular object that vary from positive to negative. Attitudes also have other characteristics, such as importance, certainty, or accessibility (measures of attitude strength) and associated knowledge.[12] There is also considerable interest in inter-attitudinal structure, which connects different attitudes to one another and to more underlying psychological structures, such as values or ideology.[13] Attitude function Another classic view of attitudes is that attitudes serve particular functions for individuals. That is, researchers have tried to understand why individuals hold particular attitudes or why they hold attitudes in general by considering how attitudes affect the individuals who hold them.[14] Daniel Katz, for example, writes that attitudes can serve â€Å"instrumental, adjustive or utilitarian,† â€Å"ego-defensive,† â€Å"value-expressive,† or â€Å"knowledge† functions.[15] The functional view of attitudes suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. As an example, the â€Å"ego-defensive† function might be used to influence the racially prejudicial attitudes of an individual who sees themselves as open-minded and tolerant. By appealing to that individual’s image of themselves as tolerant and open-minded, it may be possible to change their prejudicial attitudes to be more consistent with their self-concept. Similarly, a persuasive message that threatens self-image is much more likely to be rejected.[16] Attitude formation According to Doob (1947), learning can account for most of the attitudes we hold. Theories of classical conditioning, instrumental conditioning and social learning are mainly responsible for formation of attitude. Unlike personality, attitudes are expected to change as a function of experience. Tesser (1993) has argued that hereditary variables may affect attitudes – but believes that they may do so indirectly. For example, consistency theories, which imply that we must be consistent in our beliefs and values. As with any type of heritability, to determine if a particular trait has a basis in our genes, twin studies are used.[17] The most famous example of such a theory is Dissonance-reduction theory, associated with Leon Festinger, which explains that when the components of an attitude (including belief and behavior) are at odds an individual may adjust one to match the other (for example, adjusting a belief to match a behavior).[18] Other theories include balance theory, origincally proposed by Heider (1958), and the self-perception theory, originally proposed by Daryl Bem.[19] Attitude change Main article: Attitude change Attitudes can be changed through persuasion and an important domain of research on attitude change focuses on responses to communication. Experimental research into the factors that can affect the persuasiveness of a message include: 1. Target Characteristics: These are characteristics that refer to the person who receives and processes a message. One such trait is intelligence – it seems that more intelligent people are less easily persuaded by one-sided messages. Another variable that has been studied in this category is self-esteem. Although it is sometimes thought that those higher in self-esteem are less easily persuaded, there is some evidence that the relationship between self-esteem and persuasibility is actually curvilinear, with people of moderate self-esteem being more easily persuaded than both those of high and low self-esteem levels (Rhodes & Woods, 1992). The mind frame and mood of the target also plays a role in this process. 2. Source Characteristics: The major source characteristics are expertise, trustworthiness and interpersonal attraction or attractiveness. The credibility of a perceived message has been found to be a key variable here; if one reads a report about health and believes it came from a professional medical journal, one may be more easily persuaded than if one believes it is from a popular newspaper. Some psychologists have debated whether this is a long-lasting effect and Hovland and Weiss (1951) found the effect of telling people that a message came from a credible source disappeared after several weeks (the so-called â€Å"sleeper effect†). Whether there is a sleeper effect is controversial. Perceived wisdom is that if people are informed of the source of a message before hearing it, there is less likelihood of a sleeper effect than if they are told a message and then told its source. 3. Message Characteristics: The nature of the message plays a role in persuasion. Sometimes presenting both sides of a story is useful to help change attitudes. When people are not motivated to process the message, simply the number of arguments presented in a persuasive message will influence attitude change, such that a greater number of arguments will produce greater attitude change.[20] 4. Cognitive Routes: A message can appeal to an individual’s cognitive evaluation to help change an attitude. In the central route to persuasion the individual is presented with the data and motivated to evaluate the data and arrive at an attitude changing conclusion. In the peripheral route to attitude change, the individual is encouraged to not look at the content but at the source. This is commonly seen in modern advertisements that feature celebrities. In some cases, physician, doctors or experts are used. In other cases film stars are used for their attractiveness. Emotion and attitude change Emotion is a common component in persuasion, social influence, and attitude change. Much of attitude research emphasized the importance of affective or emotion components. Emotion works hand-in-hand with the cognitive process, or the way we think, about an issue or situation. Emotional appeals are commonly found in advertising, health campaigns and political messages. Recent examples include no-smoking health campaigns and political campaign advertising emphasizing the fear of terrorism. Attitudes and attitude objects are functions of cognitive, affective and conative components. Attitudes are part of the brain’s associative networks, the spider-like structures residing in long term memory that consist of affective and cognitive nodes. By activating an affective or emotion node, attitude change may be possible, though affective and cognitive components tend to be intertwined. In primarily affective networks, it is more difficult to produce cognitive counterarguments in the resistance to persuasion and attitude change. Affective forecasting, otherwise known as intuition or the prediction of emotion, also impacts attitude change. Research suggests that predicting emotions is an important component of decision making, in addition to the cognitive processes. How we feel about an outcome may override purely cognitive rationales. In terms of research methodology, the challenge for researchers is measuring emotion and subsequent impacts on attitude. Since we cannot see into the brain, various models and measurement tools have been constructed to obtain emotion and attitude information. Measures may include the use of physiological cues like facial expressions, vocal changes, and other body rate measures. For instance, fear is associated with raised eyebrows, increased heart rate and increase body tension (Dillard, 1994). Other methods include concept or network mapping, and using primes or word cues in the era . Components of emotion appeals Any discrete emotion can be used in a persuasive appeal; this may include jealousy, disgust, indignation, fear, blue, disturbed, haunted,and anger. Fear is one of the most studied emotional appeals in communication and social influence research. Important consequences of fear appeals and other emotion appeals include the possibility of reactance which may lead to either message rejections or source rejection and the absence of attitude change. As the EPPM suggests, there is an optimal emotion level in motivating attitude change. If there is not enough motivation, an attitude will not change; if the emotional appeal is overdone, the motivation can be paralyzed thereby preventing attitude change. Emotions perceived as negative or containing threat are often studied more than perceived positive emotions like humor. Though the inner-workings of humor are not agreed upon, humor appeals may work by creating incongruities in the mind. Recent research has looked at the impact of humor on the processing of political messages. While evidence is inconclusive, there appears to be potential for targeted attitude change is receivers with low political message involvement. Important factors that influence the impact of emotion appeals include self efficacy, attitude accessibility, issue involvement, and message/source features. Self efficacy is a perception of one’s own human agency; in other words, it is the perception of our own ability to deal with a situation. It is an important variable in emotion appeal messages because it dictates a person’s ability to deal with both the emotion and the situation. For example, if a person is not self-efficacious about their ability to impact the global environment, they are not likely to change their attitude or behavior about global warming. Dillard (1994) suggests that message features such as source non-verbal communication, message content, and receiver differences can impact the emotion impact of fear appeals. The characteristics of a message are important because one message can elicit different levels of emotion for different people. Thus, in terms of emotion appeals messages, one size does not fit all. Attitude accessibility refers to the activation of an attitude from memory in other words, how readily available is an attitude about an object, issue, or situation. Issue involvement is the relevance and salience of an issue or situation to an individual. Issue involvement has been correlated with both attitude access and attitude strength. Past studies conclude accessible attitudes are more resistant to change. Attitude-behavior relationship This section requires expansion. (September 2012) The effects of attitudes on behaviors represents a significant research enterprise within psychology. Two theoretical approaches have dominated this research: the theory of reasoned action[21] and, its theoretical descendant, the theory of planned behavior,[22] both of which are associated with Icek Ajzen. Both of these theories describe the link between attitude and behavior as a deliberative process, with an individual actively choosing to engage in an attitude-related behavior. An alternative model, called MODE for â€Å"Motivation and Opportunity as DEterminants† was proposed by Russell H. Fazio, which focuses on motivations and opportunities for deliberative attitude-related behavior to occur. MODE is a Dual process theory that expects deliberative attitude-behavior linkages – like those modeled by the theory of planned behavior – only occur when individuals have motivation to reflect upon their own attitudes. Pasted from Theory of reasoned action From Wikipedia, the free encyclopedia Jump to: navigation, search The theory of reasoned action (TRA), is a model for the prediction of behavioral intention, spanning predictions of attitude and predictions of behavior. The subsequent separation of behavioral intention from behavior allows for explanation of limiting factors on attitudinal influence (Ajzen, 1980). The Theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen (1975, 1980), derived from previous research that started out as the theory of attitude, which led to the study of attitude and behavior. The theory was â€Å"born largely out of frustration with traditional attitude–behavior research, much of which found weak correlations between attitude measures and performance of volitional behaviors† (Hale, Householder & Greene, 2003, p. 259). Pasted from Definition and example Derived from the social psychology setting, the theory of reasoned action (TRA) was proposed by Ajzen and Fishbein (1975 & 1980). The components of TRA are three general constructs: behavioral intention (BI), attitude (A), and subjective norm (SN). TRA suggests that a person’s behavioral intention depends on the person’s attitude about the behavior and subjective norms (BI = A + SN). If a person intends to do a behavior then it is likely that the person will do it. Behavioral intention measures a person’s relative strength of intention to perform a behavior. Attitude consists of beliefs about the consequences of performing the behavior multiplied by his or her evaluation of these consequences. (Fishbein & Ajzen, 1975) Subjective norm is seen as a combination of perceived expectations from relevant individuals or groups along with intentions to comply with these expectations. In other words, â€Å"the person’s perception that most people who are important to him or her think he should or should not perform the behavior in question† (Fishbein & Ajzen, 1975). To put the definition into simple terms: a person’s volitional (voluntary) behavior is predicted by his/her attitude toward that behavior and how he/she thinks other people would view them if they performed the behavior. A person’s attitude, combined with subjective norms, forms his/her behavioral intention. Fishbein and Ajzen say, though, that attitudes and norms are not weighted equally in predicting behavior. â€Å"Indeed, depending on the individual and the situation, these factors might be very different effects on behavioral intention; thus a weight is associated with each of these factors in the predictive formula of the theory. For example, you might be the kind of person who cares little for what others think. If this is the case, the subjective norms would carry little weight in predicting your behavior† (Miller, 2005, p. 127). Miller (2005) defines each of the three components of the theory as follows and uses the example of embarking on a new exercise program to illustrate the theory: †¢ Attitudes: the sum of beliefs about a particular behavior weighted by evaluations of these beliefs ââ€"‹ You might have the beliefs that exercise is good for your health, that exercise makes you look good, that exercise takes too much time, and that exercise is uncomfortable. Each of these beliefs can be weighted (e.g., health issues might be more important to you than issues of time and comfort). †¢ Subjective norms: looks at the influence of people in one’s social environment on his/her behavioral intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one’s behavioral intention ââ€"‹ You might have some friends who are avid exercisers and constantly encourage you to join them. However, your spouse might prefer a more sedentary lifestyle and scoff at those who work out. The beliefs of these people, weighted by the importance you attribute to each of their opinions, will influence your behavioral intention to exercise, which will lead to your behavior to exercise or not exercise. †¢ Behavioral intention: a function of both attitudes toward a behavior and subjective norms toward that behavior, which has been found to predict actual behavior. ââ€"‹ Your attitudes about exercise combined with the subjective norms about exercise, each with their own weight, will lead you to your intention to exercise (or not), which will then lead to your actual behavior. Pasted from In psychology, the theory of planned behavior is a theory about the link between attitudes and behavior. The concept was proposed by Icek Ajzen to improve on the predictive power of the theory of reasoned action by including perceived behavioural control.[1] It is one of the most predictive persuasion theories. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare. The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual’s behavioral intentions and behaviors. Pasted from Extension from the theory of reasoned action The theory of planned behavior was proposed by Icek Ajzen in 1985 through his article â€Å"From intentions to actions: A theory of planned behavior.† The theory was developed from the theory of reasoned action, which was proposed by Martin Fishbein together with Icek Ajzen in 1975. The theory of reasoned action was in turn grounded in various theories of attitude such as learning theories, expectancy-value theories, consistency theories,[2] and attribution theory.[3] According to the theory of reasoned action, if people evaluate the suggested behavior as positive (attitude), and if they think their significant others want them to perform the behavior (subjective norm), this results in a higher intention (motivation) and they are more likely to do so. A high correlation of attitudes and subjective norms to behavioral intention, and subsequently to behavior, has been confirmed in many studies.[4] A counter-argument against the high relationship between behavioral intention and actual behavior has also been proposed, as the results of some studies show that, because of circumstantial limitations, behavioral intention does not always lead to actual behavior. Namely, since behavioral intention cannot be the exclusive determinant of behavior where an individual’s control over the behavior is incomplete, Ajzen introduced the theory of planned behavior by adding a new component, â€Å"perceived behavioral control.† By this, he extended the theory of reasoned action to cover non-volitional behaviors for predicting behavioral intention and actual behavior. Extension of self-efficacy In addition to attitudes and subjective norms (which make the theory of reasoned action), the theory of planned behavior adds the concept of perceived behavioral control, which originates from self-efficacy theory (SET). Self-efficacy was proposed by Bandura in 1977, which came from social cognitive theory. According to Bandura, expectations such as motivation, performance, and feelings of frustration associated with repeated failures determine effect and behavioral reactions. Bandura (1986)[full citation needed] separated expectations into two distinct types: self-efficacy and outcome expectancy. He defined self-efficacy as the conviction that one can successfully execute the behavior required to produce the outcomes. The outcome expectancy refers to a person’s estimation that a given behavior will lead to certain outcomes. He states that self-efficacy is the most important precondition for behavioral change, since it determines the initiation of coping behavior. Previous investigations have shown that peoples’ behavior is strongly influenced by their confidence in their ability to perform that behavior (Bandura, Adams, Hardy, & Howells, 1980).[full citation needed] As the self-efficacy theory contributes to explaining various relationships between beliefs, attitudes, intentions, and behavior, the SET has been widely applied to health-related fields such as physical activity and mental health in preadolescents,[5] and exercise.[6] Concepts of key variables Behavioral beliefs and attitude toward behavior †¢ Behavioral belief: an individual’s belief about consequences of particular behavior. The concept is based on the subjective probability that the behavior will produce a given outcome. †¢ Attitude toward behavior: an individual’s positive or negative evaluation of self-performance of the particular behavior. The concept is the degree to which performance of the behavior is positively or negatively valued. It is determined by the total set of accessible behavioral beliefs linking the behavior to various outcomes and other attributes. Normative beliefs and subjective norms †¢ Normative belief: an individual’s perception about the particular behavior, which is influenced by the judgment of significant others (e.g., parents, spouse, friends, teachers).[7] †¢ Subjective norm: an individual’s perception of social normative pressures, or relevant others’ beliefs that he or she should or should not perform such behavior. Control beliefs and perceived behavioral control †¢ Perceived behavioral control: an individual’s perceived ease or difficulty of performing the particular behavior (Ajzen, 1988).[full citation needed] It is assumed that perceived behavioral control is determined by the total set of accessible control beliefs. †¢ Control beliefs: an individual’s beliefs about the presence of factors that may facilitate or impede performance of the behavior (Ajzen, 2001).[full citation needed] The concept of perceived behavioral control is conceptually related to self-efficacy. Behavioral intention and behavior †¢ Behavioral intention: an indication of an individual’s readiness to perform a given behavior. It is assumed to be an immediate antecedent of behavior (Ajzen, 2002b).[full citation needed] It is based on attitude toward the behavior, subjective norm, and perceived behavioral control, with each predictor weighted for its importance in relation to the behavior and population of interest. †¢ Behavior: an individual’s observable response in a given situation with respect to a given target. Ajzen said a behavior is a function of compatible intentions and perceptions of behavioral control in that perceived behavioral control is expected to moderate the effect of intention on behavior, such that a favorable intention produces the behavior only when perceived behavioral control is strong. Pasted from Cognitive dissonance is a term used in modern psychology to describe the feeling of discomfort when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel â€Å"disequilibrium†: frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc.[1] The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse.[2][3] Festinger subsequently published a book called â€Å"A Theory of Cognitive Dissonance†, published in 1957, in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology. The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements.[1] It is the distressing mental state that people feel when they â€Å"find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold.† [4] A key assumption is that people want their expectations to meet reality, creating a sense of equilibrium. [5] Likewise, another assumption is that a person will avoid situations or information sources that give rise to feelings of uneasiness, or dissonance.[1] Cognitive dissonance theory explains human behavior by positing that people have a bias to seek consonance between their expectations and reality. According to Festinger, people engage in a process he termed â€Å"dissonance reduction†, which can be achieved in one of three ways: lowering the importance of one of the discordant factors, adding consonant elements, or changing one of the dissonant factors.[6] This bias sheds light on otherwise puzzling, irrational, and even destructive behavior. Pasted from The elaboration likelihood model (ELM) of persuasion[1] is a dual process theory of how attitudes are formed and changed that was developed by Richard E. Petty and John Cacioppo in the early 1980s (see also attitude change). The model proposes an â€Å"elaboration continuum,† which determines the extent to which arguments are processed and evaluated (high elaboration) versus peripheral cues such as source expertise or attractiveness (low elaboration) shape persuasion. The model is similar to the Heuristic-systematic model of information processing developed around the same time by Shelly Chaiken. Pasted from Central route Central route processes require the audience to use a great deal more thought, and therefore are likely to predominate under conditions that promote high elaboration. Central route processes involve careful scrutiny of a persuasive communication (e.g., a speech, an advertisement, etc.) to determine the merits of the arguments. Under these conditions, a person’s unique cognitive responses to the message determine the persuasive outcome. If a person evaluates a message centrally as reliable, well-constructed, and convincing, it will often be received as favorable even if it is contrasting to the receiver’s original stance on the message. So, if favorable thoughts are a result of the elaboration process, the message will most likely be accepted (i.e., an attitude congruent with the message’s position will emerge), and if unfavorable thoughts are generated while considering the merits of presented arguments, the message will most likely be rejected.[1] In order for the message to be centrally processed, a person must have the ability and motivation to do so. In order for the receiver to have motivation to centrally process a message it must have relevance to him or her. Peripheral route Peripheral route processes, on the other hand, does not involve elaboration of the message through extensive cognitive processing of the merits of the actual argument presented. These processes often rely on environmental characteristics of the message, like the perceived credibility of the source, quality of the way in which it is presented, the attractiveness of the source, or the catchy slogan that contains the message.[1] It is also frequently used when the argument presented is weak and/or lacking evidence. The peripheral route is a mental shortcut process that accepts or rejects a message based on irrelevant cues as opposed to actively thinking about the issue [2] The peripheral route is a process in which outside influences affect the decision making process. This is also the process used when the audience is unable to process the message. This could be from having a message that is too complex, or an audience that is immature. The most common influences would be factors such as reward. Reward could be objects like food, sex or money. These inducements create a quick change in mind and action. Celebrity status along with likability and expertise are other factors in the peripheral process that have become more popular. Humor within messages is a dominant influence in this process as well. Appearance also has the ability to gain the attention of individuals which can create an interest in the topic, but will not create a strong change in individuals. The goal of the peripheral process is to create change, this change can be weak and even temporary as opposed to the strong and lasting change in the central route. Choice of route The two factors that most influence which route an individual will take in a persuasive situation are motivation (strong desire to process the message; e.g., Petty & Cacioppo, 1979) and ability (actually being capable of critical evaluation; e.g., Petty, Wells, & Brock, 1976). Which route is taken is determined by the extent of elaboration. Both motivational and ability factors determine elaboration. Motivational factors include (among others) the personal relevance of the message topic, accountability, and a person’s â€Å"need for cognition† (their innate desire to enjoy thinking). Ability factors include the availability of cognitive resources (e.g., the presence or absence of time pressures or distractions) or relevant knowledge needed to carefully scrutinize the arguments. The ability to understand the message that is being communicated. Distractions such as noise can affect the ability for one to process a message. An example of noise would be a persuader trying to share his message in a room full of crying babies, this would make it extremely difficult for listeners to concentrate on the message being given. Noise that you can’t physically control would be if a persuaders listeners could concentrate on the message because they had something else on their mind which was more important than the persuaders message like a death in the family, or problems they’re having in their relationship. Another example of this is in children. A child will change their behavior because his or her parent told them to do so rather than taking the information given and processing it. As that child grows up, however, he or she will have a higher cognitive complexity, and therefore be able to process the information of the situation centrally in order to draw a conclusion of their own. (O’Keefe) The subject’s general education level, as well as their education and experience with the topic at hand greatly affect their ability to be persuaded. Under conditions of moderate elaboration, a mixture of central and peripheral route processes will guide information processing. There are benefits and consequences for both processes. An individual who disagrees with the message being presented will likely have a boomerang effect if he or she centrally processes the message and bounce farther away from the speaker’s goal. If that same situation takes place, but the message is peripherally processed, a weak change will not have as large of a negative effect on that individual. (O’Keefe) Type of Elaboration: Objective Versus Biased Thinking Attitude, motivation, and ability strongly increase the likelihood that a message will be ingrained in the minds’ of listeners. Although, as the social judgement theory suggests, they may not process the information in a fair, objective way. Attitudes are general evaluations that people hold that correspond with how they perceive themselves in relation to the world they live in. One way to influence attitude is to give peripheral cues. Peripheral cues can be things that lead to good or punishing or they can invoke provide guiding rules or inferences. These are often effective because they cause the audience to draw the conclusion themselves, therefore, making them believe it is their own idea, so they buy in to it. (Griffin) Many of the evaluations are based on Cognitive intelligence, behavior, and guidance. Given a basic understanding of an individuals attitudes one can interpret which type of elaboration would better suit the situation. There are two types of elaboration a listener can possess: (Biased elaboration, Objective elaboration) Elaboration can lead to both positive and negative results depending on the audience who is receiving the message. Individuals who have a Pre conception of a certain topic are going to be much harder to persuade oppose to an individual who has an open mind about a topic where only the facts hold truth. Biased Elaboration: Top-down thinking in which predetermined conclusions color the supporting data. This is used on people who likely already have their minds made up about a situation before the message is ever conveyed to them (Cacioppo) Ex. Someone who has had a negative personal experience with motorcycles will probably have made up their minds and be biased in the way they process the message.[2] Objective Elaboration: Bottom-up thinking in which facts are scrutinized without bias; seeking truth wherever it might lead. These listeners let the facts speak for themselves and approach the message with an unbias mind. Which leads to a true unbiased result or opinion. (Cacioppo) Ex. A person who is listening to a motorcycle salesman and already has a mindset about them. This person would let the facts influence their attitude.[2] Testing the Elaboration Likelihood Model To design a way to test the Elaboration Likelihood Model, it is crucial to determine whether an argument is universally seen as strong or weak. If an argument is inconsistent in opinions of strength, the results of persuasion will be inconsistent. A strong argument is defined by Petty and Cacioppo as â€Å"one containing arguments such that when subjects are instructed to think about the message, the thoughts they generate are fundamentally favorable† (Griffin). In general, a weak argument that is universally viewed as weak will entice unfavorable results if the subject is instructed to and is in an appropriate environment to consider it logically (or when testing the central route of the Elaboration Likelihood Model). In turn, a strong argument under similar circumstances will return favorable results. The test arguments must also be rated for ease of understanding, complexity, and familiarity. To scientifically study either route of the Elaboration Likelihood Model, the arguments themselves must be designed to have consistent results.[3] Conclusions of the Elaboration Likelihood Model In addition to these factors, the ELM also makes several unique proposals.[1] It is suggested that attitudes formed under high elaboration, the central route, are stronger than those formed under low elaboration. This means that this level of persuasion is stable over time and is less susceptible to decay or any type of counter-persuasion. Attitudes formed under low elaboration, the peripheral route, are more likely to cause a short term attitude change. Variables in ELM routes can serve multiple roles in a persuasive setting depending on other contextual factors (examples below). Under high elaboration, a given variable (e.g., source expertise) can either serve as an argument (â€Å"If Einstein agrees with the theory of relativity, then this is a strong reason for me to as well†) or as a biasing factor (â€Å"if an expert agrees with this position it is probably good, so let me see what else agrees with this conclusion† — at the expense of information that may d isagree with it).[4] Under conditions of low elaboration, a given variable can act as a peripheral cue. This could happen, e.g., through the use of an â€Å"experts are always right† heuristic. Note that, while this is similar to the Einstein example presented above, this is a simple shortcut, which, unlike the Einstein example, does not require careful thought. Under conditions of moderate elaboration, a given variable can serve to direct the extent of information processing: â€Å"If an expert agrees with this position, I should really listen to what (s)he has to say†. Interestingly, when a variable affects elaboration, this can increase or decrease persuasion, depending on the strength of the arguments presented. If the arguments are strong, enhancing elaboration will enhance persuasion. If the arguments are weak, however, more thought will undermine persuasion. More recent adaptations of the ELM (e.g.)[5] have added an additional role that variables can serve. They can affect the extent to which a person has confidence in, and thus trusts, their own thoughts in response to a message (self-validation role). Keeping with our source expertise example, a person may feel that â€Å"if an expert presented this information, it is probably correct, and thus I can trust that my reactions to it are informative with respect to my attitude†. Note that this role, because of its metacognitive nature, only occurs under conditions that promote high elaboration. Pasted from Attitudes Attitudes are evaluations people make about objects, ideas, events, or other people. Attitudes can be positive or negative. Explicit attitudes are conscious beliefs that can guide decisions and behavior. Implicit attitudes are unconscious beliefs that can still influence decisions and behavior. Attitudes can include up to three components: cognitive, emotional, and behavioral. Example: Jane believes that smoking is unhealthy, feels disgusted when people smoke around her, and avoids being in situations where people smoke. Dimensions of Attitudes Researchers study three dimensions of attitude: strength, accessibility, and ambivalence. †¢ Attitude strength: Strong attitudes are those that are firmly held and that highly influence behavior. Attitudes that are important to a person tend to be strong. Attitudes that people have a vested interest in also tend to be strong. Furthermore, people tend to have stronger attitudes about things, events, ideas, or people they have considerable knowledge and information about. †¢ Attitude accessibility: The accessibility of an attitude refers to the ease with which it comes to mind. In general, highly accessible attitudes tend to be stronger. †¢ Attitude ambivalence: Ambivalence of an attitude refers to the ratio of positive and negative evaluations that make up that attitude. The ambivalence of an attitude increases as the positive and negative evaluations get more and more equal. The Influence of Attitudes on Behavior Behavior does not always reflect attitudes. However, attitudes do determine behavior in some situations: †¢ If there are few outside influences, attitude guides behavior. Example: Wyatt has an attitude that eating junk food is unhealthy. When he is at home, he does not eat chips or candy. However, when he is at parties, he indulges in these foods. †¢ Behavior is guided by attitudes specific to that behavior. Example: Megan might have a general attitude of respect toward seniors, but that would not prevent her from being disrespectful to an elderly woman who cuts her off at a stop sign. However, if Megan has an easygoing attitude about being cut off at stop signs, she is not likely to swear at someone who cuts her off. †¢ Behavior is guided by attitudes that come to mind easily. Example: Ron has an attitude of mistrust and annoyance toward telemarketers, so he immediately hangs up the phone whenever he realizes he has been contacted by one. The Influence of Behavior on Attitudes Behavior also affects attitudes. Evidence for this comes from the foot-in-the-door phenomenon and the effect of role playing. The Foot-in-the-Door Phenomenon People tend to be more likely to agree to a difficult request if they have first agreed to an easy one. This is called the foot-in-the-door phenomenon. Example: Jill is more likely to let an acquaintance borrow her laptop for a day if he first persuades her to let him borrow her textbook for a day. Social Norms and Social Roles Social norms are a society’s rules about appropriate behavior. Norms exist for practically every kind of situation. Some norms are explicit and are made into laws, such as the norm While driving, you may not run over a pedestrian. Other norms are implicit and are followed unconsciously, such as You may not wear a bikini to class. Social roles are patterns of behavior that are considered appropriate for a person in a particular context. For example, gender roles tell people how a particular society expects men and women to behave. A person who violates the requirements of a role tends to feel uneasy or to be censured by others. Role requirements can change over time in a society. The Effect of Role Playing and the â€Å"Prison Study† People tend to internalize roles they play, changing their attitudes to fit the roles. In the 1970s, the psychologist Philip Zimbardo conducted a famous study called the prison study, which showed how roles influence people. Zimbardo assigned one group of college student volunteers to play the role of prison guards in a simulated prison environment. He provided these students with uniforms, clubs, and whistles and told them to enforce a set of rules in the prison. He assigned another group of students to play the role of prisoners. Zimbardo found that as time went on, some of the â€Å"guard† students became increasingly harsh and domineering. The â€Å"prisoner† students also internalized their role. Some broke down, while others rebelled or became passively resigned to the situation. The internalization of roles by the two groups of students was so extreme that Zimbardo had to terminate the study after only six days.