Native american regional styles vocal and instrumental Essay

Native american regional styles vocal and instrumental - Essay Example Flutes are sometimes used for choral dances and songs but mostly they are brought into play for the creation of instrumentals and for providing music for solo songs. The Native American Flute is a special creation of the natives. According to legend, a woody wood pecker pecked the wood at different places and the passing wind created a beautiful melody. Since then the natives have been using this flute to provide relaxing music for their instrumentals and solo songs. The tribes promote inter-tribal relationships by using vocables in their songs. Vocables are meaningless syllables or words that are used so that the language difference between different tribes is abolished. The vocables can easily be used and pronounced by everyone hence they are very common in the Native American regional music. The songs sound like chanting due to the use of vocables in the lyrics. The natives have also specially designed dresses for different occasions. The most appealing dress is the ‘Native American regalia’ which is used in many ceremonies and rituals. The different designs, beadwork and the jewels worn distinguish people from the different tribes. This dress is particularly famous for its use as a dress code in the Powwow. There are different categories of songs classified according to the events in which they are performed.

The Modernist Theater’s Departure from the Romantic Theater Essay Example for Free

The Modernist Theater’s Departure from the Romantic Theater Essay From the early theater of the Greeks to Broadway, theater had definitely evolved to one of the most accepted and highly communicated form of art. After all, everything is subject to change, the world of theater is no exception. The theater that we know today had undergone heavy changes. In those stages of changes, it had seemed that just after a type of theater has been accepted by the public, another type of theater will arise. It also seems that the following type of theater intentionally digresses from its predecessor just like in the case of the shift from theater of the Romantic period to the Modernist Theater. Much of the theater that our generation experiences (this type of theater can be categorized as post-modern) owes much from Modernist Theater. With that taken into account, Modern theater also owes much from its forerunner Romantic Theater even though Modern Theater intentionally defies the convention set by the theater of the Romantic period. To start off, we will have a brief background of the kind of theater in the Romantic period. The Romantic period followed after period Neoclassical had receded. Perhaps the best and concise way of theater of the Romantic period could be described is with the name of probably one greatest playwright that had ever written, William Shakespeare. He is considered as an immortal in the world of literature simply because his works are still the most popular of plays even if it has been generations since he had wrought it. Other famous playwrights during this time are Johann Wolfgang von Goethe, Friedrich Schiller, and Victor Hugo among many others. They plays of William Shakespeare and his fellow playwrights during the Romantic period are usually written in poetic language. This poetic language could also be called as â€Å"elevated language† that is seemingly too complicated to be used in conversations of our generation. The plays during this time were mostly plot driven. The theater of the Romantic period is often criticized as appealing more to the emotion and not to the intellect. It is also a convention that the characters of the plays were of noble status in the society. The plays were designed to be long that they could run for several long acts. Moreover, one their theater many practices is having the audiences distributed within the theater according to the amount that they had paid. (Kermode 2005) All of those conventions and practices were intentionally defied by the Modernist Theater. The language that they used is prosaic, imitating the way people normally speak in casual conversations. The plays are also centering on the characters themselves rather than the plot. Modernist Theater also gave way to the rise of one-act plays that would run for just minutes as opposed to hours in Romantic plays. The plays of Modernist Theater is appealing more to the intellect rather than the emotion, thus they can be called intelligent plays. The seats for the audience are fashioned in such way that there will be no marginalization of the poor and the rich. That is because Modernists wanted to have what they call a â€Å"classless† theater. Aside from the direct deviations from the Romantic Theater, Modernists also gave way for revolutions in the theater world. They had formulated plots that can be considered contemporary so the audience could relate more to the play. Modernists Theater also gave way to a new kind of conflict for plays that they call as â€Å"inner conflict. † (Wainscott 1997) All in all, the Modernist Theater had surfaced because (just like how the Romantic period had replaced the Neoclassical period) the context of theater in general is changed through time. The times are changing and so are the demands of the new audience. Modernist Theater had defied the theater of the Romantic period not because the former has no respect to the latter. It just because some things are not fitting anymore, and the new generations requires changes. Reference Kermode, F. 2005. The Age of Shakespeare. Random House Publishing Group: Ontario Wainscott, R. H. 1997. The Emergence of the Modern American Theater, 1914-1929. Yale University Press

IMC Plan For Milk Management Essay

IMC Plan For Milk Management Essay This project is about the IMC used by the Milk company. It includes the all the promotional tools used by the company for marketing communication. In this we are using different sales and promotion techniques for the sale of our company milk and building a strong image of our company product in the minds of our customers. Special kinds of price discounts , samples are given to the customers and traders for the strong positioning of our product in the market. The name of milk product is the pure milk, and the tagline of our milk product is ‘the real milk of India.† The main objective of our company is to provide better quality to our customers as compared to our competitors and building a good image of our product in the minds of the customers. By providing a better quantity to our customers our company will generate a revenues, which our company would further invest for increasing our product line. In this we it is discussed that what are the different kinds of four Ps of our company . What is the Price of our milk , What are the different kinds of promotional tools used by our company for the sale of our product . Different kinds of strategy are used by our company for increasing revenues from our milk product. At the end estimation of budget is done for knowing the expected expense done by the company for our milk product. INTRODUCTION TO MARKETING UNDERSTANDING MARKETING- Before we begin discussing marketing communication, We must take a moment to understand its higher order discipline ,viz, marketing. Marketing is a composite of many activities related to customers need fulfillment and satisfaction. Marketing includes many tasks right from identifying consumers needs and wants to fulfilling them. DEFINITION OF MARKETING- The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives. For marketing to be effective ,it requires successful coordination of all these activities at different levels in the organization. THE MARKETING MIX Various maketing activities can be classified into four general categories,viz,Product, Price, Place( distribution ) and promotion, which are populary known as the 4Ps of marketing or marketing mix. PRODUCT- This includes all the activities related to the conception and planning of actual product that fulfills consumers needs and wants, i.e, decisions regarding product quality , designs, features , sizes, varieties, brand name, warranty, gurantee and other services. In this project the product is milk. The name of our company is the PURE MILK .Milk is provided in different packages of different sizes i.e,1 kg and half Kg packets. Pice of is 28 Rs and Half Kg product is Rs14. PRICE- This area deals with activities related to setting the price for the product. Decisions regarding retail and wholesale prices, margins of channel members, discounts and allowances, credit terms, payment period , etc. are the part of pricing function of marketing mix. The 1 kg of milk Packet is of Rs. 28 and Half Kg is of Rs 14. PLACE- Placement or distribution refers to all activities involved in getting the product to the final consumers. Decisions under this â€Å"P† relates to the distribution channels, market coverage, locations , inventory, transportation, etc. The main target market of our milk product is the PUNJAB STATE. As the people of Punjab are very health conscious and believe in better quality , So, our companies main target market is the population of Punjab. Our company would sell our milk product to all the retail outlets, Sweet shops, Dairy shops, in all over the Punjab. PROMOTION- Promotion refers to all the activities concerned with informing consumers about an organizations offering , persuading them to buy it, and reminding them it from time to time. Activities like advertising, sales promotion, directing, direct marketing, public relations, personal selling and other conventional media to comprise the â€Å"P† of operations. In promotion of our milk product we will use different kinds of promotional activities like advertising, direct marketing to the consumers and retail outlets. UNDERSTANDING MARKETING COMMUNICATION(PROMOTION) It involves all the activities concerned with effectively communicating Product information to select target audiences. A target audience is a group of consumers to whom marketing communication messages is directed. The prime purpose of communication is congnitive, affective or behavioural response, whatever that desired response may be. In other words, the communicator might want to imprint something in consumers mind(cognitive response), change in attitude(affective response) or get the consumer to act (behavioral response). ADVERTISEMENT OF MILK COMPANY (PURE MILK) The word advertising is derived from its Latin root ‘ad verter† Which means ‘to turn towards† or â€Å"to attract attention to†. DEFINITION OF ADVERTISEMENT- Advertisement is the any paid form of non- personal presentation and promotion of ideas or products by an identified sponser. The main objective of advertisement can be categorized based on whether their goal is to- Inform Persuade Remind Reinforce In our company of milk product , we can use the Brand Building advertising that focus on creating product awareness and brand building image.It is strategic and hence relatively long term in nature. We use the tagline â€Å"pure milk†, â€Å"the real milk of India†. Retail advertisement can also be used by the retailers on the local scale.It is aimed at building store traffic, creating a distinctive image for the store and more often than not, at triggers sales in short run. Retail advertisement is more informational, giving details about the outlets and its offerings. E.G The retail outlets where we sell our milk would put down small notice on their blackboards about our product i.e , it is available there , its prices, it will help in attracting more and more customers. DIRECT MARKETING- We will sell our milk also through direct marketing. Direct marketing is a interactive system of marketing which use one or more advertisement media to effect a measurable response or transaction at any location. The advantage of direct marketing is that in results in quicker sales, better targeting and relationship building and less competition and from this we will come ,more close to our customers. In this case we will come more close to our customers and will get the perception of the customers towards our product. TELEVISIONS- Our company will make a advertisement of our company milk product and telecast it on the T.V. Special kind of creative advertisement is made by the company for creating interest of the customers towards our milk product. The main aim of our television advertisement to aware people about our milk product. INTERNET—As we know in today scenario, Internet is having a special place in the minds of the people. Our company Will also make Our website from which the interested people will get the important information about our product and about the product benefits and quality. The main benefit of Internet communication is that it is directed directly towards the target market . The customers who are interested will easily go through our website and get knowledge about our product. It is totally personalized and up to date mechanism for attracting customers towards our company. Through it customers will also give their experiences and suggestions for our milk product. DIFFERENT KINDS OF SALES AND PROMOTIONS USED BY THE COMPANY DEFINITION OF SALES AND PROMOTION ‘Sales promotion consist of a diverse collection of incentives tools, mostly short term , designed to stimulate quicker and greater purchase of a particular product or services by the consumers or the trade.† Types of sales promotion used by our company- Our company will used different type of sales promotion activities for increasing sales of our product and awaring the customers towards our project.Consumer promotions are those that are directed to the consumers. The objective of consumer promotion is to offer the consumers some added benefit to entice him to buy the product.Ths is normally done in addition to the advertisement. Whereas advertising has a long run effect on the purhase behaviour , connumers promotion have more of a short term effect. SAMPLING- This form of promotion ifs found to be especially useful when one is introducing a product for the first time. Our company will also gives sample to the target customers for checking out their reactions towards our product The samples are either distributed at the retail outlets and residences of the final customers.Our company also request the consumers to fill up a questionnaire after the sample is used and thus are able to get feedback about our product that whether the customers like it or not. But the sampling is however one of the most expensive method of consumer promotion and there is no gurantee that the customers will actually go and buy the sale pack of our product. PRICE OFF This is essentially offers the consumers the product at less than the marked maximum retail price. The purpose of this is to induce the consumer to try our milk product immediately. QUANTITY DEALS- In the quantity deals , our company may provide more quantity in a same price for attracting the customers towards our product. Like our company would increase the quantity at the underlying price of our product. This will helps us in attracting more and more customers towards our milk product. DISCOUNTS- Our company will give discounts to our customers. Like if The customers buy four -five liter milk or more than it or milk in a bulk , we will give them discounts. OUT PRODUCED GIFTS- In this case the gift item is attached to the product from outside. This will attract customers towards our product. Like we will give ONE PLASTIC GLASS free with every 1litre milk packet for attracting customers or increasing our sales. CONSUMERS CONTEST- These are run to create an excitement amongst the target segment. Contest are normally advertised extensively and test more often than not the knowledge of the consumer on the product or some other skills. We will involve the completion of a sentence , which may say that â€Å"I LIKE A PURE MILK BECAUSE OF -â€Å". Prizes for this contest would be very excited for creating interest of the consumers towards it. Different cash prizes, travel allowances will be given to the winners. TRADE PROMOTIONS- Trade promotions are those that are run to elict a better and quicker response from the trade. These can be done when introducing a new product to ensure enhanced stock preceeding a good season , or block a competitor. Trade promotions are normally part of of push strategy , the assumptions here are being that if the trader has a excess stocks bought trade scheme he will be motivated to push the product in order to recover his investment as soon as possible . There are several tools for trade promotions DEALERS GIFTS- For the sake of building a strong image in the minds of the dealers our company will also provide different kinds of dealers gifts and rewards so that they feel motivated and do more hard work for increasing sale of our milk product . If we provide gifts and rewards to our dealers they feel that our company is taking care of them and they are having a great position in our company. Different kinds of travel allowances , gifts, rewards are provided by our company. Special kinds of refrigerator are to be provided by the company for preservation of milk .On the special events like on new year, Diwali, gifts are given to the traders for getting them loyal to our product. DEALER CONTEST- Dealer contest are organized by our company for changing our traders as a loyal traders of the company and motivating them. Special kinds of rewards , gifts are given by the company for the winners. POINT OF SALE MATERIALS- Our company should also provide point of sale material to our dealers and traders. Special kinds of refrigerators, boxes are provided by our company for the better preservation of our milk product in the retail stores, dairy shops and sweet shops. SHOP BOARD PAINTINGS- Special kinds of hoardings, sign boards are fixed on outside and inside the shops, retail stores, dairy shops, sweet shops for attracting more and more customers and providing information to the customers that the product is provided by this particular shop. DEALERS DISCOUNTS —For making our traders more loyal to our company special discounts are arranged by our company. The traders who will purchase our milk product in the bulk or in a continous manner , special discounts are provided by the company to them by the company. DEALERS MEET- Special meetings are arranged by the company for doing meeting with the dealers, traders as they are more closed to the customers and they are having more information about the need, wants of the customers. The meetings are organized after every one and two months for meeting more information about our product and customer perception about our product. INTRODUCING NEW TASTE OF MILK PUREMILK(â€Å"THE REAL MILK OFINDIA†) MADE IN INDIA Manufactured BY- Pure Dairy Milk Company MUMBAI Phone No-12345678 THE IMC PLANNING PROCESS Marketing communication is one of the four tools of marketing mix. Hence, it is based on the strategic laid down in the marketing plan, which in turn is derived from overall business plan. Strategic planning is the process of devising a plan of action for meeting an organization goals with its limited resources and in the wake of varying market conditions. Strategy is allowed an organization to focus on limited sources on the best available opportunities, thereby achieving sales, profits and competitive advantage growth and a sustainable competitive advantage. There are three primary components of a strategic plan- OBJECTIVES- What a company wants to achieve. Objective dictate the course of action to be taken. E.G The main objective of our company is to provide better services to the customers. Our main target market is the retails shops, sweetshops, and dairy shops are there in the Punjab. STRATEGY—A long term plan of action designed to achieve the objectives. The strategy of our company is to expand the market in rural villages and also increase the customers. TACTICS- Immediate actions with resources at hand, short-term isolated events to take advantage of opportunities at hand. E.G— Company will reduce its prices as compared to others competitors. Like the selling price of 1 Kg Milk Product is Rs 24 and Half Kg milk product is Rs. 12. The current price of milk of our competitors are 1 Kg is of Rs 28 and half Kg packet is Rs 14. Our company will also provide discounts to the retailers ,wholesalers if they purchase our product continuously or in the bulk. THE MARKETING PLAN The IMC Planning process begins with the review of marketing plan. A marketing plan is a written document that details the marketing objectives, strategies and tactics foe an organization, product or brand, and guides the marketing efforts. It is based on an in depth understanding of the firms internal and external environment- the industry, the competition, the product current positioning , its customers, etc. THE IMC PLAN- Following are the steps involved in the IMC planning process. SUITATIONAL ANAYSIS- Like the marketing plan , the promotional plan also begins with an analysis of factors that are relevant to Promotional suitation. PAST PROMOTIONAL SITUATION- Review of campaign including their objectives , audiences, strategies, tools, media, and budgets. PRODUCT SITUATION- Our company will analyse that what are products which are present in our product category. Assessment of product benefits, quality, packaging, price, image, availability, features and unique selling points. Like our product is the milk our company is providing better quality milk to our customers as compared to our competitors. Price of product is that 1litre milk packet is of Rs 28 and Half Kg is of Rs 14. Avalibility- Our milk product is available at all the sweet shops, dairy shops and all the retail stores, which are having conditions for protection of milk. IMAGE- Our company have to made a unique image in the minds of our customers. So for this we have to chose features of our product so that our customers would easily remember our product. The mane of our milk product is â€Å"PURE MILK† AND THE TAGLINE OF OUR PRODUCT IS â€Å"THE REAL MILK OF INDIA AUDIENCE SITUATION- An analysis of audience of promotion buyers, influncers, decisions makers their demographic profile and psycographic profiles, behavioural patterns and life styles, factors influencing their products purchase decisions , buying patterns. COMPETITIVE SITUATION- Promotional strategies adopted by direct and indirect competitiors. In our product our main competitors are the other milk companies like Verka, Amul. Through tjis we would analyse that what is the position of our competitors in the market, what are their strengths, weakness, their product, price etc. Regulatory situation- Regulatory authorities governing the product category and media , and rules and regulations of the government which our company has to follow. Like our company has to see that what are the factors which we have to follow for sale of our milk product in the market. Whether we have the get license from the government and have to registered our company to them. Following are the some common area of analysis. A well-known practice for analyzing and summarizing the suitation is called SWOT analysis. STRENGTH Demand profile Absolutely optimistic demand Margins- Quite reasonable, even or packed liquid milk. Flexibilty of Product mix- Tremendous with balancing equipments. Availability of raw material- Abundant more than 80% of the milk products are flowing from the unorganized sector.which requires proper channelisation. Technical margins- Professionally trained -technical human resource manpower is built in our company. WEAKNESS PERISHABILITY- The main weakness of our milk product is its persihability. Special Conditions are required so that our milk cannot get spoiled. Pasteurization has overcome this weakness partially. Surely many new process will follow to improve milk quality and for extending its shelf life. LACK OF CONTROL OVER YIELD- Theortically, there is a little control over the milk yield. However , increased awareness of developments like embryo transplant, artifical insemination and properly managed animal husbandry practices coupled with the higher income to rural milk producers should automatically lead to improve in milk yield. LOGISTICS OF PROCUREMENTS- Because of bad roads and inadequate transportation facility make milk procurement problematic. But overall economic improvement in India, will lead to the improvement in these logistic problems. PROBLEMATIC DISTRIBUTIONS- All is not well with the distribution. There is a need of emergence of a cold chain linking the producer to refrigerator at the consumers home. COMPETITION- Now a days competition is very hard in every field. Our milk company may also face competition because of new entrants in the market.Because of huge competition the market is large is enough for us to carve out their niche market.We will overcome our competitors if we provide better services to our customer than our competitors. OPPTURNITIES FOR OUR COMPANY Failures is never ending final and success never ending VALUE ADDITION- We will add value to our milk products so that customers would buy product and will attract towards our product. Our company will add value added products like shikhand,ice-cream, paneer, khoa, flavoured milk, dairy sweets,etc, this will lead to a greater presence and flexibility in the market place along with oppturnities in the field of brand building. Addition of cultural products like yoghurt and cheese tends to furthet strength both in term of utisation of resouces and presence in the market place. A lateral view opens up oppturnities in milk proteins through casein, caseinates and other dietary products, further opening up . Export Oppturnities—If our product would get position in the market we will expand our market in the foreign countries also. Export oppturnities would be seen for increasing our customers.Our company would generate export potentials like various companies i.s- Amul is expoting their products in foreign countries like Bangladesh, Sri Lanka. Yet another aspect can be addition of infants foods,geriatric fods and nutritional THREATS Milk VENDORS- Today the milk vendors in the unorganized sector are occupying the pride , the place in the industry . Organised discrimination of information about the harm that they are doing to producers and consumers should see steady decline in their importance. Delicensing in the Indian Dairy Industry has been attracting a large number of entrepreneurs . But the success of them depends on the factor such as efficient economic facilities and innovation in the market place. DETERMINE THE PROBLEM OR OPPTURNITIES- The suitation analysis done in step 1 helps us to identify problems or oppturnities concerning communications. IMC plans can solve problems like awareness or knowledge, negative attitude, misconception about our product .I n this case we have to sell our milk product to the customers or have to aware the customers towards our product. DETERMINE COMMUNICATION OBJECTIVES- Communication objectives flow marketing objectives. Our company will use different communication media for increasing the awareness of our customers towards our product. Like we can use T.V, radio, print media, hoardings, bill board to aware customers towards our product. The main objective of our different kind of communication media is same- To create awareness of our milk product To increase sale of ur milk product To build a good image of our product in minds of the customers. To provide better qualities to our customers. DETERMINE THE BUDGET After setting the communication objectives, our company has to estimate how much we are willing to spend on the promotional activities. The company has to consider various issues like how much the programme will it cost, how much it can afford how much competitors are spending. Our company can make the budget by analyzing the sales expense or estimating sales in the one territory. The Steps involved in the estimating the budget is as follows. PRODUCT TARGET-The first step in the analysing the budget is to analsye the target market that where we have to sell our product and at which region. Like our company is targeting the State Punjab . Our main target market is the sweet shops, dairy milk shops, retailers of the punjab and population of the Punjab. We have to sell our milk product there so that it would reach to all our customers. Special trade discounts, special offering are provided by our company to our traders, retailers so that feel motivated and helps us in creating awarness our product towards our product. Like special kinds of refigerators and other rewards are given by our company to the retailers, dairy milk shops and sweet shops for preserving our milk . SALES BUDGET OF OUR PRODUCT For getting information about our sale expenese, we estimate the expense occur by our company for selling it in the one small town , Dasuya. For selling our product in the Dasuya city we recruit five sales persons. There name are as follows- Mr. Sohan singh 2Mr. Mandeep Singh Mr. Akash Kumar Mr. Ram Kapoor Mr . Yashdeed We are sending our five people in different regions of Dasuya City.Like one in North Zone, One in south zone , One in East Zone, one in west zone. And one in central zone. The main benefit of sales target is Inreasing market coverage because sales persons are more close to their customers.They know where they have to go , who are their customers, how they have to communicate with their customers. It also controls selling expense and time because sales persons have to know where they have to go and at what time. Wstage of time and mone should be eliminated by this sales territory medium. It will helps in enabling better evaluation of sales force performance. It will customer relationships. Because customers feels that they are more close t company and company is providing better services to them. It helps in increasing sales and increasing profits and revenues of the company. MANAGEMENT OF TERRITORIAL COVERAGE In the travel plan of our company customers we will do sheduling of our sales persons in a straight line manner, because through it all the sales persons start their daily schedule from the headoffice from their they get the information about their daily schedule and went to their assigned places. TIME MANAGEMENT TOOLS- The timing of our sales persons starts from the morning at 9:00 A. M. In the morning they have to come to the office for betting their daily schedule . At 10: 00 A.M they have to start their daily schedule and had to go their assigned places. In the evening at 5:00 P.M they have to get back in the office and had to report the headoffice about their daily schedule , how was their day and how was their experience of the whole day. At 2:00 clock, they are having their lunch for one hour. ESTIMATION OF THE BUDGET ON THE BASIS OF EXPENSE DONE ON ONE TERRITORY Salary of one sales persons in 1 month- Rs.15000 Salary of 5 sales persons- 150000 into 5= Rs 75000 Telephones charges- 1000into 5= Rs 5000 Vehicles Charges 1000 into5 Rs 5000 Daily meals charges-1000 into5= Rs 5000 Advertisement expense on T.V = Rs 90,000 Expense on print media and other Rs. 3,00,000 Medias like radio, internet= Raw materials Expenses = Rs. 5,00,00 Other Miscellaneous expenses= Rs .15,00,000 Total expense = Rs. 24,95,000 IMPEMENTATION OF THE PLAN- After making all this IMC plan we will Implement our planning for getting results and introducing our product in the market. Different kinds of communication tools are used by our company , for getting revenues and building a strong image of our product in the market. MONITOR/EVALUTION OF PERFORMANCE- After implementing, the whole IMC plan, we will evaluate our company performance to measure the expected results with the actual result and find whether our company IMC plan was able to build a strong image of our product. Different kinds of surveys, are conducted by our expertise to check the process of our IMC and monitoring the impact of IMC on the market and consumers mind. CONCLUSION From all the above information it is cleared that IMC is a very important aspect in introducing our product in the market and getting a strong position for our product. The tools of IMC like advertisements, direct marketing are helpful for our company for establishing a strong position in the minds of the customers and IMC provide assistance for the company for achieving their goals and objectives. These are the ways for fulfilling our objectives and provides us a path for fulfilling our objectives. By choosing different types of tools we convince our customers and attract our consumers towards our product a, and as a result of which we generate lots of revenues. BIBLOGRAPHY- http:/marketing about.com/ad/marketing glossary www the free dictionary.com/milk. www scrub com/doc/17660303/nestle-imc -plan. http freedictionary.com/milk/4540. www.imcplanning.comp.india.com www//marketing.about.comp//marketingglosary//imc.htm www.exampleessay.com.html drypen.in//salespromotion//sale tech.com BOOEK REFERRED- Sales And Promotion

F. Scott Fitzgeralds The Great Gatsby Essay -- English Literature Ame

The Great Gatsby The main theme of the novel â€Å"The Great Gatsby† focuses on the American Dream and it is portrayed through the life of Jay Gatsby. Through Gatsby’s life we see the withering of the American Dream, a tragedy that struck Jay’s near finished dream. The American Dream is what many have hoped of achieving, it has existed in the past and is in the present. The American Dream gives people a goal that they can work towards, it also gives them a purpose in life. The American Dream represents luxury and wealth it believes the goodness of the quality of life. For Jay Gatsby, he was so close to achieving the American Dream. He had the wealth and the class, all he needed was his long lost love, Daisy. Gatsby truly believed that he could once again be together with Daisy we see this when he says "Can't repeat the past?" he cried incredulously. "Why of course you can" (P. 116). However what made the story such a tragedy was that Gatsby came so close to wining Daisy however h e was killed by Mr. Wilson which he was just inches away from successfully completing the American Dream. In the past, only a small amount of the American Dream turned out to be successful, most have failed. Many people who did not achieve the American Dream ended up committing suicide or other means of giving up on life because they believe there was no other purpose in life. Gatsby represent the American Dream in many ways, in order to accomplish his Dream he knew exactly what he desired, when Jay met Dan Cody at the shore of Lake Superior, Dan shown him a vision of success a vision of what wealth would offer, the excitement of being rich. Jay Gatsby has an ambitious nature, there for he would do anything just to live the American Dream. He started by building a past, he changed his name from James Gatz to Jay Gatsby in an attempt to construct a foundation for his dream. He then composed an image for Jay Gatsby, a well gentleman who was born in the west, educated at oxford and fought in World War I. Gatsby was then able to attain a great deal of money working with Meyer Wolfsheim. He then bought a huge mansion in the â€Å"West Egg†, however he would throw extravagant parties in hoping of attracting his long lost love Daisy, the one who he had an affair with before he went to the war. Nick describes Gatsby’s feelings about Daisy: "He hadn't once ceased looking at Daisy and I think t... ...d him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg which had just emerged pale and enormous from the dissolving night" (P. 167) He believed that god would justify his actions since god is watching through the eyes of Dr. Eckleberg. So he shot Jay Gatsby whom he thought Myrtle was having an affair with, then he shot himself.   Ã‚  Ã‚  Ã‚  Ã‚  All things said, I think the hope of the American Dream is more than hard to achieve. Not everyone can find that perfect soul mate and not everyone can stay wealthy for a long period. Especially during this revolutionary century, money is easily earned but also easily lost. I think for many people the American Dream is a purpose for life, a difficult goal for ambitious people like Gatsby to reach. Personally, I do not believe this, I believe that we should live a mediocre life, so that our whole life is even. Unlike how some people work three quarters of their life to enjoy that one quarter life of the American Dream. In the end you will lose all your friends and perhaps even your life if you don’t succeed. To me the moral of the book meant enjoy your life while it lasts, you only have so much time to enjoy it.

Essay --

The first time I happened to know about computer networks was when in my third semester, I attended a lecture on networking by one of the university professors. This lecture had left me awed. With the increased curiosity in this field of networking, I enrolled myself in a course called "Networks". Within this course, I got an opportunity to work on various switched networks, FTP, DNS, DHCP, NFS and Telnet configurations, shell programming, apache web server, structured cabling, firewall services, configuring send mail and some countermeasures for hacking. The ample amount of hands-on experience and tests that they had made us take, was sufficient to evoke a propensity towards networking. Since then, there has been no looking back. Very early in my life I realised my penchant for engineering which made me take up diploma in electronics and communication right after school. The experience of studying in a prestigious institute like Vivekanand Education Society’s Polytechnic, Mumbai, acted as a web where engineering concepts gripped my mind. Subjects such as Computer fundamentals and Digital communications compelled me to dig deeper and explore more into this field. I ranked 2nd in the institute and 16th in the final academic year across the Maharashtra state, is a testimony to the fact that I strive to do my best at anything that I commit to. This helped me build a strong foundation which in turn opened the doors to Sardar Patel Institute of Technology, one of the premier institutes affiliated to Mumbai University, to pursue my degree in Electronics and Telecommunication engineering. My experience as an undergraduate student at this institute has played a vital role in shaping my interest towards networki ng. The rigorous curriculum ... ...ffered by Department of Electrical and Computer Engineering at the North Carolina State University being particularly in tune with global industry demands and recent developments will undoubtedly provide me with unique learning opportunities. I see at the North Carolina State University the chance to acquire the skills that will allow me to develop as a true leader in my professional realm through my exposure to on-going research initiatives such as the work being carried out by Dr.Jayant Baliga in the scope of Networking. I desire to pursue PhD in network securities taking my interest further in this field. As a high-achiever and an individual driven by her passion, I am determined to make the most of every opportunity provided to me. I can assure you that my admission into your University’s MS program will be met with the highest level of commitment and dedication. Essay -- The first time I happened to know about computer networks was when in my third semester, I attended a lecture on networking by one of the university professors. This lecture had left me awed. With the increased curiosity in this field of networking, I enrolled myself in a course called "Networks". Within this course, I got an opportunity to work on various switched networks, FTP, DNS, DHCP, NFS and Telnet configurations, shell programming, apache web server, structured cabling, firewall services, configuring send mail and some countermeasures for hacking. The ample amount of hands-on experience and tests that they had made us take, was sufficient to evoke a propensity towards networking. Since then, there has been no looking back. Very early in my life I realised my penchant for engineering which made me take up diploma in electronics and communication right after school. The experience of studying in a prestigious institute like Vivekanand Education Society’s Polytechnic, Mumbai, acted as a web where engineering concepts gripped my mind. Subjects such as Computer fundamentals and Digital communications compelled me to dig deeper and explore more into this field. I ranked 2nd in the institute and 16th in the final academic year across the Maharashtra state, is a testimony to the fact that I strive to do my best at anything that I commit to. This helped me build a strong foundation which in turn opened the doors to Sardar Patel Institute of Technology, one of the premier institutes affiliated to Mumbai University, to pursue my degree in Electronics and Telecommunication engineering. My experience as an undergraduate student at this institute has played a vital role in shaping my interest towards networki ng. The rigorous curriculum ... ...ffered by Department of Electrical and Computer Engineering at the North Carolina State University being particularly in tune with global industry demands and recent developments will undoubtedly provide me with unique learning opportunities. I see at the North Carolina State University the chance to acquire the skills that will allow me to develop as a true leader in my professional realm through my exposure to on-going research initiatives such as the work being carried out by Dr.Jayant Baliga in the scope of Networking. I desire to pursue PhD in network securities taking my interest further in this field. As a high-achiever and an individual driven by her passion, I am determined to make the most of every opportunity provided to me. I can assure you that my admission into your University’s MS program will be met with the highest level of commitment and dedication.

Analysis of Alexander Popes An Essay on Man -- Pope An Essay on Man

Analysis of Alexander Pope's An Essay on Man    There are three main issues that Pope talks about in his long poem "An Essay on Man." First, the poet evokes a timeless vision of humanity in which the universe is connected to a great chain that extends from God to the tiniest form of life. Secondly, Pope discusses God's plan in which evil must exist for the sake of the greater good, a paradox not fully understandable by human reason. Thirdly, the poem accuses human beings of being proud and impious. Pope feels that man claims more insight into the nature of existence then he possesses. In "An Essay on Man" Pope is trying to make clear the relationship of humanity to the universe, himself, society and also to happiness. He states "For me health gushes from a thousand springs; seas roll to waft me suns to light- me rise; My footstool earth my canopy the skies" (330). Pope implies that the universe is created for man's pleasures and needs and so therefore we are all connected to the chain of universal order. Through this connection man realizes that all are part of one stupendous whole. He then suggests that this order extends further then we know; any interference with it could destroy the whole. Pope asks in the poem,   "Is the greater chain, that draws all to agree,   upheld by God or thee?" (327). Here he explains that by conforming to the order of the universe we can all agree on and connect to one goal. Through this connection, we would then reach the purest form of humanity. The belief in this poem is that although things do not turn out well for some individuals, everything falls into place in the great chain of the universe. In the long run everything works out for the best, Pope argues. Because humanity is ignor... ...m with these words: "Whatever is, is right" (333). This implies that things are done or happen for a reason. When humanity tries to change things for individual gain rather than the improvement of the whole it weakens the chain, which in turn affects the rest of the universe. I believe we are all individuals who are connected to a higher power, whatever that power may be. The beauty of humanity is exactly that individuality. I agree with Pope in the sense that we are all connected somehow, but I do not agree with total submission in order to achieve total unity. Rather than total submission, I believe our mission is to connect with the universe by using the special gifts given to us by the power that unites us. Works Cited   Pope, Alexander. "Essay on Man." Norton Anthology of World Masterpieces 6th ed. Ed. Maynard Mack et.al. New York: Norton, 1992. 326-333

Education and its effect on Life

Geting instruction is one of the most critical facets of a individuals life. It should be seen every bit critical as the air we breathe. The root to keeping a strong wisdom and being an extraordinary individual is larning. â€Å" Without instruction, you ‘re non traveling anyplace in this universe † is a celebrated quotation mark by Malcolm X. His quotation mark reiterates that the competitory universe makes it indispensable for us to hold a proper instruction since it will function as our arm to suppress the universe. Education will assist a individual grow as an person because a extremely knowing individual will hold a better clasp on managing any job that comes his or her manner. Literacy is the foundation of what we are as persons. Every determination we make, every bit good as our idea procedure, is the footing of what we know. Deriving cognition gives us pleasance every bit good as encouragements our morale. Education should be portion of everyone ‘s life bec ause it is one of the most cherished ownerships a individual could of all time hold since that can open doors and ease the tract for future accomplishment and economic successes. However, many Americans are faced with many hurdlings along the manner that they need to get the better of. One of the hurdlings that we encounter with instruction is the manner school is perceived by people. Americans have lost their desire to larn ; really frequently we hear phrases like, â€Å" school is tiring † or â€Å" school is a batch of work, † among pupils. Children in school today would much prefer to be someplace else. These pupils would instead be out with their friends or cavort around their place or anyplace but be in school. Now, when in school, they fail to retrieve the chief ground why they are at that place. Thus, many pupils avoid school and sometimes do non trouble oneself to demo up at all. Harmonizing to the U. S. Department of Education National Center for Education Statistics, for every twenty nine seconds, another pupil bails out on school. This comes to over one million American high school pupils ‘ retreating from school every twelvemonth. The deficiency of motive and household values, every bit good as pupil duty, has created this crisis in the instruction system. In add-on, deficient support of schools along with quality instructors that are retiring are some of the jobs we encounter in the instruction system. In some parts of the United States, there is a deficiency of equal entree to stuffs for reading and composing due to budget restraints. In Allen D. Kanner ‘s article, â€Å" Today ‘s Class Brought to You ByaˆÂ ¦ † he mentioned that with the babe boomers retiring, and a high turnover among new pedagogues, who are ordered to give direction on topics they are non decently trained for, are doing hard schoolroom state of affairss ( 280 ) . Similarly, Governor Jerry Brown ‘s statement last January 11 pointed out that K-12 instruction has ‘borne the brunt ‘ of the province ‘s budget cuts with more than $ 18 billion in cuts over the last three old ages. This resulted in larger category sizes, plans are cut, and over 30,000 pedagogues were laid away. These pedagogues are genuinely valuable to our c ommunity since they supply our kids with the information and the know-how that they can work with to better their fate and the fate of the whole existence. As a pupil, I have suffered the effects of ternary digit fee additions and the deficiency of available categories offered. The high cost of instruction has put the load non merely on the pupils, and many of their parents, but pedagogues, every bit good. Another major determiner that is partially responsible to the rational problems of Americans is poorness. Poverty is considered to be a serious at-risk factor, with more of the state ‘s kids confronting this quandary. Other determiners that may set these juvenile at-risk are unreliable vicinities, immature nonreader parents, unemployment along with deficient educational background. The phrase, â€Å" at-risk, † describes those kids, who are without a uncertainty, will neglect whether at school or life as a whole when sing their single state of affairss. In my experience while turning up, I noticed that pupils, who passed the fifth class and discontinue school to back up their household financially, are making a big uneducated labour force. Unfortunately, hapless households are more concerned with the basic necessities in life such as money and nutrient, instead than books to assist their head grow. Without money and resources needed, kids will go on to turn up to go anot her statistic of poorness. However, the fluctuation in the quality of instruction should non be dependent upon the wealth or deficiency thereof. Helping those destitute pupils will raise the degree of instruction available to them which in bend will let them to acquire a better paying occupation to better back up their households. On the other manus, it could be argued that Americans are non in serious rational problem because of the impact that engineering is making in our instruction system. If we take a expression at the history of instruction for the past 1000s of old ages, we may merely conceive of how personal computing machines could hold impacted the educational system. When proficient cognition and right acquisition constructions are combined, proficient cognition will construct up their scholastic accomplishment. One manner that proficient cognition can assist pupils larn is by maintaining more pupils interested in the capable affair for longer periods of clip. Teenss and their parents believe that entree to the Internet improves the societal life and academic work of adolescents. For them, the usage of the Internet, for case, plays a cardinal function in their bonding with their friends, their households and their schools. Many younger people today are hooked to computing machines and advanced engin eering. This captivation may maintain them at a computing machine terminus larning about some topic instead than staying interested in a book or a talk. Technology in the instruction system has shaped the pupils and pedagogues in several practical techniques, among other things ocular field trips, proving tips, teacher resources, category web sites, and lesson programs. Adoption of engineering in schoolrooms should be foreseen as an plus instead than as a liability. Furthermore, state-of-the-art engineering must be available at schools in destitute vicinities since engineering can assist better their instruction system. Therefore, the significance of larning should ne'er be taken for granted. For illustration, an attention-getting definition of instruction in Wikipedia provinces, â€Å" Education encompasses both the instruction and acquisition of cognition, proper behavior, and proficient competence. † The higher the instruction a individual has, the greater opportunities of that individual set downing a better-paying occupation. With instruction, a individual can hold a successful life. It can supply people with information and cognition for acquiring a occupation and pursing their dreams. â€Å" Knowledge is power † says the famed painter Francis Bacon. Although, knowledge entirely is non plenty for person to win in life ; a individual should besides hold the accomplishments to be a leader, to be extremely educated and ne'er leave at the sight of a job. Educated people are looked upon for counsel. Education is besides your manner to your success. An ideal instruction will non be pos sible if one of these three constituents is losing ; they are: parents, pedagogues and pupils. The pupil, the parent, and the pedagogue should ever cabal to develop and set up a unflawed academic program. I genuinely believe that my success is dependent on the picks that I make in life and the people that influence me turning up.